00064576571 - Adobe DAM Reporting Analyst

TriZetto

Dallas, TX

Full Time

Mid Level

100k-130k

28 days ago

Job Description

About the Role

We are looking for a talented Digital Analyst to join our team specializing in reporting analysis measurement testing and optimization. A successful candidate will possess extensive experience with the Adobe ecosystem utilizing tools such as Adobe Analytics, Adobe Warehouse, Adobe Target, Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), Adobe Customer Journey Analytics (CJA), Adobe Commerce, and others. This position is based in Plano (Dallas), TX, requiring at least 3 days at the workplace. Cognizant is a global professional services company that helps clients innovate and transform their business, operating, and technology models for the digital era.

Key Responsibilities

Analyze website traffic, user behavior, and conversion data to identify trends and opportunities for improvement.
Design and maintain Adobe reports and dashboards to track KPIs, business trends, and other significant metrics.
Perform cross-channel analysis, data integration for comprehensive analysis, journey mapping, and segmentation.
Provide tagging requirements to the implementation team.
Develop measurement plans and oversee data quality processes.
Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions.
Coordinate, implement, and analyze A/B tests and personalized experiences within Adobe Target.
Align with business on test objectives, identify target audiences, and suggest variations for testing.
Monitor and analyze test results to identify winning variations and enhance future campaigns.
Stay up to date with the latest best practices and features within Adobe Target and digital marketing.
Continuously improve the effectiveness of personalization and optimization programs.
Identify and implement opportunities for operational excellence and process optimization in analytics and data management.

Requirements

Expert in Adobe Analytics and knowledge of web analysis and user behavior tracking.
Experience analyzing and reporting on B2C ecommerce products.
Experience with A/B testing and personalization.

Benefits & Perks

Paid holidays plus Paid Time Off
Medical/Dental/Vision/Life Insurance
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave

Working at TriZetto

We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive. Cognizant is a global community with more than 300,000 associates around the world. We foster an innovative environment where you can build the career path that's right for you. We take care of our people, clients, company, communities, and climate by doing what's right.

Apply Now