00064576571 - Adobe Digital Asset Management DAM

Cognizant

Dallas, TX

Full Time

Senior

100k-130k

30 days ago

Job Description

About the Role

We are looking for a talented Digital Analyst to join our team specializing in reporting analysis measurement testing and optimization. A successful candidate will possess extensive experience with the Adobe ecosystem utilizing tools such as Adobe Analytics Adobe Warehouse Adobe Target Adobe Experience Manager (AEM) Adobe Experience Platform (AEP) Adobe Customer Journey Analytics (CJA) Adobe Commerce and others.

Key Responsibilities

Analyze website traffic user behavior and conversion data to identify trends and opportunities for improvement.
Design and maintain Adobe reports and dashboards to track KPIs business trends and other significant metrics.
Experience in Cross-channel Analysis Data integration for comprehensive Analysis Journey Mapping and Segmentation.
Provide tagging requirements to the implementation team.
Develop measurement plans and oversee data quality processes.
Perform thorough analyses to pinpoint areas for improvement and suggest actionable solutions.
Coordinate implement and analyze A/B tests and personalized experiences within Adobe Target.
Align with business on test objectives identify target audiences and suggest variations for testing.
Monitor and analyze test results to identify winning variations and enhance future campaigns.
Stay up to date with the latest best practices and features within Adobe Target and the broader digital marketing field.
Continuously improve the effectiveness of personalization and optimization programs.
Identify and implement opportunities for operational excellence and process optimization in analytics and data management.

Requirements

Expert in Adobe Analytics and knowledge of web analysis and user behavior tracking.
Experience analyzing and reporting on B2C ecommerce products.
Experience with A/B testing and personalization.

Benefits & Perks

Paid holidays plus Paid Time Off
Medical/Dental/Vision/Life Insurance
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave

Working at Cognizant

We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive. Cognizant is a global community with more than 300,000 associates around the world. We don't just dream of a better way - we make it happen. We take care of our people, clients, company, communities and climate by doing what's right. We foster an innovative environment where you can build the career path that's right for you.

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