2025-2026 - Marketing and Analytics Student Assistant

About the Role

Key Responsibilities

• Extract shareable quotes and content from alumni, faculty, and student interviews/videos for website and marketing use
• Research business-related topics and collaborate with content strategists to develop and distribute content across multiple platforms
• Update program information on external websites and post special events on the FIU Calendar
• Assist in developing email campaigns, including testing across devices and compiling performance reports
• Process and analyze survey data to inform marketing strategies
• Upload prospective student leads from external sources into Salesforce CRM
• Respond to inquiries across digital platforms and direct prospective students to appropriate recruiters
• Support the Interaction Designer by sourcing appropriate images and music for videos and advertisements
• Assist in managing and maintaining the social media content calendar
• Design engaging visual content (graphics and videos) tailored for social media platforms
• Capture and edit photos and videos from events to create dynamic content
• Draft captions and written content for LinkedIn, email campaigns, and other digital channels
• Monitor and respond to comments, messages, and mentions to foster audience engagement
• Contribute innovative ideas to support FIU Chapman's social media growth and brand consistency
• Assist with organizing content and managing digital assets

Requirements

• Excellent written, verbal, interpersonal, and computer skills
• Understanding of search engine optimization (SEO) or digital content creation
• Ability to work well in a fast-paced, team-driven environment
• Strong organizational skills
• Familiarity with content creation, social media platforms, and engagement strategies
• Interest in social media, marketing, digital media, or communications
• Basic design or photo/video editing skills preferred (e.g., Canva, Adobe, or similar tools)
• Students enrolled at FIU with Federal Work Study (FWS) award as part of their Financial Aid package
• Must be enrolled with a minimum of six (6) credit hours during Fall, Spring, and Summer semesters

Nice to Have

• Basic design or photo/video editing skills (e.g., Canva, Adobe, or similar tools)

Qualifications

• Enrollment at FIU with Federal Work Study award
• Minimum of six (6) credit hours during Fall, Spring, and Summer semesters

Benefits & Perks

• Hourly wage of $17.00 per hour