Account Based Marketing Manager

Snowflake

New York, NY

Full Time

Mid Level

119k-161k

1 day ago

Job Description

About the Role

Snowflake is seeking a motivated Account Based Marketing Manager to join our Majors Expansion ABM team. In this role, you'll apply your passion for creative and data-driven marketing to plan and execute campaigns targeting our largest and most strategic customer accounts in the Financial Services industry. You will gain experience in best-in-class integrated ABM by running hyper-personalized bespoke 1:1 and strategic 1:few campaigns. As a highly engaged account-based marketer, you will manage a portfolio of impactful, creative, and multi-channel marketing programs that support our pipeline and revenue goals across all stages of the customer lifecycle. You will be a key partner to our sales team, helping them productively target their most important accounts for expansion and constantly optimizing for performance. This role will follow Snowflake's hybrid 3-day in-office policy and will be based out of our New York City office.

Key Responsibilities

Collaborate closely with sales, field marketing, solutions product marketing, sales development, and demand generation teams to design and execute high-impact programs.
Craft tailored messaging by account, line of business, or solutions target audience to drive new business, accelerate deals, or support cross-sell/upsell initiatives.
Manage targeted advertising, mailers/swag, and contact discovery efforts.
Develop multi-threaded, custom digital landing pages.
Coordinate account-specific research, events, prospecting, and follow-up with cross-functional teams.

Requirements

3+ years of prior marketing experience, including ABM.
The ability and passion to think creatively and generate ideas for unique 1:1 campaigns, including messaging, targeting, and bespoke programs.
The ability to evolve marketing programs based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and understanding of our business.
The ability to be a resourceful self-starter who can work successfully in an ever-changing environment with competing priorities.
Familiarity with Salesforce, Adobe Experience Manager, Bombora, DemandBase, Canva, Figma or equivalent tools.
Familiarity and/or an interest in exploring and applying AI-driven marketing programs and use cases to enhance ABM effectiveness.
Exceptional attention to detail, strong project management, and time management skills.

Nice to Have

Experience in campaign/account planning, message development, integrated marketing, ROI tracking, and campaign analysis.
Experience in sales, field marketing, and demand generation.
Interest in exploring AI-driven marketing programs and use cases.

Qualifications

Educational background not explicitly specified in the description.

Benefits & Perks

Competitive salary range of $119,000 - $160,600 plus bonus and equity plan.
Medical, dental, vision, life, and disability insurance.
401(k) retirement plan.
Flexible spending & health savings account.
At least 12 paid holidays and paid time off.
Parental leave.
Employee assistance program and other company benefits.

Working at Snowflake

Snowflake is growing fast, scaling its team to help enable and accelerate growth. The company values sharing its core values, challenging ordinary thinking, and pushing the pace of innovation while building a future for its employees and the organization.

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