Account Director / Director of Franchise Marketing

About the Role

Key Responsibilities

• Act as the primary strategic contact for assigned clients, building trusted relationships with corporate marketing executives and local franchise operators.
• Serve as an advisor on franchise marketing strategy, ensuring alignment between national campaigns and local market needs.
• Facilitate communication between franchisor and franchisees to support program adoption and performance.
• Lead the development of annual and quarterly marketing strategies that align with business objectives and growth targets.
• Design and execute integrated campaigns across paid search, paid social, programmatic, SEO, and other digital channels.
• Balance brand standards with market-specific customization to drive engagement and ROI at the local level.
• Monitor campaign performance using tools such as Google Analytics 4 (GA4) and Power BI.
• Provide actionable insights and strategic recommendations to improve results across the franchise network.
• Lead Quarterly Business Reviews (QBRs) and other performance-focused meetings with clients and internal teams.
• Manage national and local marketing budgets, including co-op structures.
• Ensure resources are allocated effectively to maximize impact and meet KPIs.
• Oversee internal teams to ensure campaign deliverables meet quality standards and timelines.

Requirements

• 5+ years in a franchise or multi-location marketing leadership role (Director of Franchise Marketing, Franchise Marketing Manager, or equivalent).
• 5+ years of digital marketing experience managing cross-channel campaigns (paid search, paid social, programmatic, display, SEO).
• Demonstrated success in building and executing national-to-local marketing strategies.
• Strong understanding of franchise systems, co-op marketing models, and distributed budgets.
• Proven experience in marketing analytics, attribution modeling, and performance optimization.
• Excellent communication, presentation, and relationship management skills.
• Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, GA4, Power BI, and marketing automation tools.

Nice to Have

• Experience working with well-known franchise brands.
• Ability to lead marketing strategies across national and local landscapes.
• Collaborative, growth-oriented mindset.

Qualifications

• Educational background not explicitly specified, but 5+ years of relevant experience required.

Benefits & Perks

• Competitive salary + benefits
• Health insurance, dental insurance, vision insurance
• 401(k) matching
• Wellbeing stipend
• Every other Friday off
• Remote work equipment and reimbursement
• Annual company retreat with team activities
• Remote monthly events like learning hours, happy hours, and trivia