Senior Director, Strategic Marketing

About the Role

Key Responsibilities

• Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to deposition, etch, clean, chemical mechanical planarization (CMP), gas, and other products.
• Identify key market opportunities and recommend Entegris strategy to address each of those opportunities through thorough market research, deep dive of customer voices, SWOT analysis, and prioritization process.
• Work with division and corporate business development teams to explore the best business approaches for each product line, including making it ourselves, licensing, outsourcing, joint-venture, M&A, start-up investment and other possibilities.
• Develop robust market strategies, defining market segments and product targets, serviceable/total addressable market (SAM/TAM), supporting total cost of ownership (TCO) model, POR mapping, market share, and Mekko charts.
• Provide critical inputs to key product functions including strategic pricing, targeted customers, and go-to-market strategies (OEM vs. End-user).
• Support the development of compelling market messages, case studies, and white papers.
• Attend relevant industry conferences to build and maintain a strong professional network.

Requirements

• Deep understanding of semiconductor manufacturing processes and extensive experience working in fabs, original equipment manufacturers, or at Tier-1 suppliers.
• Familiarity with Entegris products, customers, and/or suppliers.
• 10+ years of progressive experience with proven track record in technical marketing, strategic marketing, market research, application, or product management.
• Strong analytical ability and strategic thinking skills to drive market strategies.
• Bachelor's degree in Business, Engineering, Marketing, or related field. MBA preferred.

Nice to Have

• MBA or advanced degree in related field.

Benefits & Perks

• Compensation: $200,000 to $240,000 base salary per year range with actual pay dependent on candidate overall skills for the role.
• Annual bonus eligibility.
• Progressive paid time off policy that empowers you to take the time you need to recharge.
• Generous 401(K) plan with an impressive employer match with no delayed vesting.
• Excellent health, dental and vision insurance packages to fit your needs.
• Education assistance to support your learning journey.