Marketing Manager

About the Role

Key Responsibilities

• Lead and mentor two Marketing Coordinators, delegating assignments, setting expectations, and ensuring timely and accurate completion.
• Develop and implement SEO and AEO strategies to increase visibility, traffic, and conversions.
• Oversee marketing onboarding for new properties and ensure successful campaign launches.
• Manage and optimize paid media campaigns (PPC, social, email) and campaign budgets.
• Oversee marketing invoices and ensure accurate budget tracking.
• Ensure all campaigns and materials meet brand standards and align with company objectives.
• Collaborate with Operations, Regional Management, and Asset Management teams to drive property-level growth.
• Provide regular reporting on campaign performance, including insights and actionable recommendations.
• Support cross-team initiatives and assist the residential marketing team as needed.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of relevant digital marketing experience with proven success in SEO, AEO, PPC, social media, and email marketing.
• Strong knowledge of analytics tools such as Google Analytics, DOMO, or Tableau.
• Google Ads and Google Analytics certifications preferred.
• Experience managing and developing teams.
• Skilled in Excel, Photoshop, and content development (Adobe Creative Cloud a plus).
• Strong analytical, problem-solving, and project management skills.
• Excellent verbal and written communication skills.
• Strong organizational and project management skills.
• Proactive, goal-oriented, and able to work independently.
• Ability to interpret data and develop marketing solutions.

Nice to Have

• Google Ads and Google Analytics certifications.
• Experience with Adobe Creative Cloud tools.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of relevant digital marketing experience.

Benefits & Perks

• Generous Paid Time Off: 3 weeks per year starting on hire date.
• 10 Paid Holidays per year.
• $6,000 contributed annually toward Health Benefits (Medical, Dental, Vision).
• Paid ongoing professional development and training.
• Company-paid Life Insurance coverage up to $50,000 per employee.
• Basic Life & AD&D coverage 3x annual base salary for supervisory level and above.
• 401(k) plan with employer match.
• Rewards & Recognition programs including quarterly and yearly awards.
• Company-sponsored events such as holiday parties, team-building activities, and picnics.
• Opportunities for career mentorship, growth, and advancement.
• Discretionary bonus opportunities based on performance.