Marketing Manager - Americas

About the Role

Key Responsibilities

• Develop and implement comprehensive field/ABM marketing programs with the Global Head of Marketing and Regional Sales Director, aligned with overall marketing and business objectives.
• Help lead performance metrics across marketing lead sources, especially digital channels.
• Collaborate with global team of regional marketing managers to foster a results-driven culture.
• Help select regional events to sponsor and devise strategies for hosted and co-hosted events.
• Oversee creation and execution of impactful regional marketing campaigns utilizing data and analytics to measure and optimize effectiveness.
• Coordinate integrated marketing efforts with Sales and Account Management teams to drive customer engagement and align with sales GTM.
• Develop and maintain relationships with key stakeholders and partners.
• Manage and allocate budgets effectively, providing regular updates and reports to the Global Head of Marketing.
• Plan and execute events, conferences, and roundtables to enhance brand presence and generate leads.
• Evaluate and select appropriate channels based on strategic objectives.

Requirements

• Experience in field/regional marketing and/or ABM.
• Experience with digital marketing, including SalesForce and Pardot metrics/reporting.
• Customer-centric approach.
• Self-starter with ability to work regionally and contribute to global marketing efforts.
• Strong verbal and written communication skills.
• Bachelor's degree in Marketing, Business, or related field.
• Previous experience in B2B financial technology.
• Significant experience in marketing.

Nice to Have

• Digital marketing expertise with knowledge of emerging technologies.
• Leadership and project management skills to oversee multiple campaigns and initiatives.
• Awareness of industry, technology, and regulations impacting the market sector.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.

Benefits & Perks

• 20 days holiday and 2 floating days per year, with rollover options.
• Company pension scheme matching up to 5% of salary.
• Private medical insurance.
• Dental and vision coverage.
• Life assurance.
• Short-term and long-term disability coverage.
• Flexible spending accounts for health care, dependent care, and commuter expenses.
• Critical Illness cover.
• Access to over 5,000 courses on Coursera.