Account Director / Senior Manager, Marketing Activation

About the Role

Key Responsibilities

• Leading end-to-end creative process: From creative brief, through design development, to final delivery and proofs
• Leading multiple projects at various stages of creative process at any given time
• Communicating creative at various levels - all the way up to SVP - with the ability to sell-in and defend creative work
• Partnering with external agency on schedules, creative pipeline, and ensuring creative concepts elevate the customer experience
• Reviewing creative work and providing constructive, actionable feedback
• Collaborating with multiple stakeholders across the Business Unit and the broader Marketing Activation team to deliver campaigns that fulfill the needs of the business, brand, and consumer
• Understanding specific customer segments and channel test strategies, as well as analyzing campaign results to make recommendations for future creative executions

Requirements

• Bachelor's degree or at least eight years of relevant work experience
• Knowledge of integrated marketing processes and principles
• Knowledge of marketing standard methodologies; tailoring creative and messaging to unique customer segments
• Strong writing, communication, and collaboration skills to work closely with all internal and external partners of all disciplines
• Creative problem solving skills; ability to analyze information from various sources and extract key messages, needs, and next steps

Nice to Have

• Previous experience in MarCom, CRM, Agency Management, Digital Marketing
• Experience in all things Direct Response; knowledge of tactics, segmentation, creative execution, and creative testing
• Ability to take smart risks, defend work and make strategic decisions
• Ability to work in a flexible, dynamic and fast-paced environment
• Commitment to upholding the client's brand, culture, and credo
• Being an ambassador for the marketing department objectives and the company's brand and identity

Qualifications

• Bachelor's degree or at least eight years of relevant work experience

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere
• Publicis Groupe offers medical, dental, vision, disability, 401k, and paid time off for eligible employees