Vice President, Marketing and Sales

About the Role

Key Responsibilities

• Lead the U.S. commercial launch of INOVIO's first DNA-based combination therapy INO-3107.
• Build an integrated marketing and sales team.
• Create an inclusive culture and enable a high-performing sales team to deliver focused execution and impact.
• Ensure marketing effectively translates scientific and clinical data into compelling narratives for HCPs, patients, and caregivers.
• Collaborate with patient advocacy groups to ensure patient-centric marketing approaches.
• Conduct market analysis, competitive intelligence, and forecasting to inform strategy.
• Define and communicate a bold sales vision aligned with INOVIO's growth goals.
• Cultivate relationships with key HCPs, health systems, and strategic partners.
• Ensure all sales activities are compliant with healthcare regulations and internal policies.
• Partner with medical affairs, market access, regulatory, and clinical development to ensure launch readiness.
• Represent INOVIO at industry events, conferences, and external engagements.
• Oversee marketing and sales budget planning and resource allocation.
• Develop, track, and optimize KPIs to ensure ROI and campaign effectiveness.
• Identify, select, and manage external partners and agencies supporting sales and marketing.
• Oversee outsourcing partnerships to ensure alignment with strategic goals, quality standards, and compliance requirements.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• Minimum 15 years of pharmaceutical/biotech industry experience with at least 5 years in senior sales and marketing leadership roles.
• Currently reside in Northeast, with ability to travel as needed.
• Experience in biotech and rare disease required, experience in large pharma and with combination drug/device products preferred.
• Proven success leading multiple U.S. commercial launches in rare disease or innovative therapies.
• Deep leadership expertise in sales, sales management, sales training, brand leadership, and marketing disciplines.
• Strong strategic thinking, operational execution, and cross-functional leadership skills.
• Ability to collaborate with cross-functional partners including medical affairs, market access, trade, legal, compliance, and regulatory.
• Skilled at influencing and aligning internal and external stakeholders.
• Operate with a high sense of urgency and agility to meet organizational needs quickly.
• Demonstrated ability to manage and prioritize multiple tasks with strong attention to detail.
• Hands-on approach with a willingness to roll up sleeves; operates independently without reliance on support staff.
• Excellent verbal and written communication skills with ability to structure reports and presentations clearly for senior leadership and board.

Nice to Have

• Experience in combination drug/device products.

Qualifications

• Bachelor's degree; MBA or advanced degree preferred.

Benefits & Perks

• INOVIO offers an attractive benefits package.