Marketing Manager

Doeren Mayhew

Duluth, GA

Full Time

Senior

about 10 hours ago

Job Description

About the Role

Doeren Mayhew is a $200 million tax firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. positioned for successful future growth. The firm is consistently named among the 50 best-managed firms in the nation. The company is seeking a strategic and results-driven Marketing Manager to oversee marketing initiatives, strengthen the brand, and drive new business opportunities in the Southeast region. The role involves developing, implementing, and overseeing marketing strategies to amplify the firm's regional presence, working closely with senior leadership, and managing multiple marketing channels in a fast-paced environment.

Key Responsibilities

Develop and execute integrated multi-channel marketing plans for offices in the Southeast region aligned with national strategic initiatives.
Present regular progress updates on marketing activities, incorporating critical ROI metrics, to the CMO and regional senior leadership.
Budget and monitor local marketing expenses for appropriate capital allocations.
Create relationships with client service professionals to support new business pursuits and niche initiatives.
Curate thought leadership and marketing collateral pieces to bring awareness of firm capabilities and reach existing and new audiences.
Oversee content development, production and delivery of proposals to prospective clients.
Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking ROI.
Assist in carrying out national marketing strategic initiatives under the direction of the CMO.
Identify market trends, customer insights and competitive landscape opportunities for innovation and differentiation.
Champion the firm’s brand voice and identity consistency across all channels and campaigns.

Requirements

Bachelor's degree in marketing, business, communications or a related field.
Minimum of five years of experience in a related field, professional services or B2B industry experience a plus.
Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
Proven track record of planning and executing successful marketing campaigns across multiple channels.
Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
Experience managing marketing budgets and vendor relationships.
Strategic, creative and results-oriented mindset with strong analytical abilities.
Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
Passion for staying up to date with industry trends and best practices.
Proficiency in Microsoft Office, Excel, PowerPoint, Outlook and Adobe Acrobat.
Familiarity in HubSpot, InDesign and other Adobe Creative Suite products is a plus.
Travel is required with this position.

Nice to Have

Familiarity in HubSpot, InDesign and other Adobe Creative Suite products.

Qualifications

Bachelor's degree in marketing, business, communications or a related field.
Minimum of five years of experience in a related field, professional services or B2B industry experience.

Working at Doeren Mayhew

Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.

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