Marketing Manager

About the Role

Key Responsibilities

• Develop and execute integrated multi-channel marketing plans for offices in the Southeast region aligned with national strategic initiatives.
• Present regular progress updates on marketing activities, incorporating critical ROI metrics, to the CMO and regional senior leadership.
• Budget and monitor local marketing expenses for appropriate capital allocations.
• Create relationships with client service professionals to support new business pursuits and niche initiatives.
• Curate thought leadership and marketing collateral pieces to bring awareness of firm capabilities and reach existing and new audiences.
• Oversee content development, production and delivery of proposals to prospective clients.
• Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking ROI.
• Assist in carrying out national marketing strategic initiatives under the direction of the CMO.
• Identify market trends, customer insights and competitive landscape opportunities for innovation and differentiation.
• Champion the firm’s brand voice and identity consistency across all channels and campaigns.

Requirements

• Bachelor's degree in marketing, business, communications or a related field.
• Minimum of five years of experience in a related field, professional services or B2B industry experience a plus.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
• Proven track record of planning and executing successful marketing campaigns across multiple channels.
• Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
• Experience managing marketing budgets and vendor relationships.
• Strategic, creative and results-oriented mindset with strong analytical abilities.
• Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
• Passion for staying up to date with industry trends and best practices.
• Proficiency in Microsoft Office, Excel, PowerPoint, Outlook and Adobe Acrobat.
• Familiarity in HubSpot, InDesign and other Adobe Creative Suite products is a plus.
• Travel is required with this position.

Nice to Have

• Familiarity in HubSpot, InDesign and other Adobe Creative Suite products.

Qualifications

• Bachelor's degree in marketing, business, communications or a related field.
• Minimum of five years of experience in a related field, professional services or B2B industry experience a plus.