Marketing Manager - Healthcare Vertical

About the Role

Key Responsibilities

• Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand, manage content calendar, website posting, and social media posts.
• Create or coordinate creation of content for whitepapers, posts, and campaigns, including designing surveys, conducting research, and identifying subject matter experts.
• Collaborate with Creative Director to order creative assets for campaigns, collateral, swag, booth materials, videos, podcasts, and more.
• Work with Marketing Operations Director to design email sequences and coordinate lead generation forms for campaigns.
• Report on lead generation attribution and marketing automation metrics.
• Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
• Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
• Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
• Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings.
• Experience shooting and editing basic social media videos is a plus.

Requirements

• Bachelor's degree in marketing, communications or related discipline.
• Minimum 5 years' relevant marketing experience with an emphasis on digital marketing.
• Experience managing and developing teams.
• Experience with email marketing.
• Knowledge of audience identification and engagement practices, including ability to identify meaningful customer segments and evaluate marketing efforts.
• Experience using various media to reach audiences effectively (e.g., social media, mobile, email, search).
• Understanding of B2B digital strategies, products/services, product positioning, and strengths/weaknesses.
• Creative thinker with the ability to execute detailed tasks.
• Exceptional writing, presentation, project management, leadership, organizational, and communication skills.
• Strong people skills to work with all levels of management and across departments.
• Experience utilizing CRM software.
• Reliable transportation to meet with co-workers or attend meetings/events.

Nice to Have

• Experience shooting and editing basic social media videos.
• Experience bringing curiosity and examples of creative use of AI in marketing.