Marketing Manager, Medical Field Sales

About the Role

Key Responsibilities

• Drive and collaborate on the development and execution of HCP-focused marketing strategies and referral growth initiatives for Medical Field Sales (diabetes business).
• Leverage compelling content, omnichannel tactics, digital tools, and emerging trends to raise provider awareness, drive engagement, and increase referrals to CCS.
• Contribute to integrated marketing plans that align with business goals and field sales objectives.
• Conduct research to understand HCP behaviors, needs, and market trends.
• Support the identification of new market opportunities and channel strategies.
• Lead deliverables tied to positioning rollouts, in partnership with marketing leadership.
• Track, manage, and report on budgets to ensure campaigns are on time and within scope.
• Execute multi-channel marketing campaigns (digital, email, social, in-field) aimed at increasing referrals and engagement.
• Optimize campaign performance to meet key metrics, including engagement, lead generation, and referral volume.
• Collaborate with creative teams to develop compelling, provider-facing materials.
• Analyze campaign performance and translate data into actionable insights and future improvements.
• Ensure consistency with CCS's brand identity across all HCP-facing materials and communications.
• Contribute to brand-building initiatives that reinforce CCS's value and credibility with providers and industry partners.
• Support PR and thought leadership efforts, including content distribution and participation in industry events.
• Develop and maintain vendor relationships, assessing products and services for ROI.
• Oversee the execution of print and promotional items, ensuring quality control.
• Manage the CCS eShop, including audits and creative updates.
• Maintain the Field Sales Digital Repository with current collateral and resources.
• Organize and update creative assets on the Marketing SharePoint.
• Manage logistics and marketing support for industry trade shows, including booth presence and lead capture.
• Coordinate marketing deliverables and agendas for regional sales meetings.
• Contribute to national sales meeting planning and execution.
• Partner with Sales, Enterprise Account Management, Clinical, and Operations teams to align marketing strategies.
• Stay current on healthcare marketing trends, digital innovations, and industry best practices.
• Foster a collaborative environment and contribute to shared learning across the marketing team.
• Monitor competitive activity and provide recommendations to refine campaigns.

Requirements

• Demonstrated success executing multi-channel marketing campaigns.
• Exceptional interpersonal skills with the ability to collaborate and communicate effectively across all levels of the organization.
• Strong presentation and material development skills, with a provider-focused lens.
• Analytical approach to performance tracking, reporting, and optimization.
• Experience and proven success in planning and executing impactful events, from strategy through post-event evaluation.
• Proven track record of managing external vendors, including print and promotional partners.
• Highly organized and able to manage multiple priorities in a fast-paced environment.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Iterable) is preferred.
• A bachelor's degree in marketing, business, communications, or a related field is preferred.
• 3-5 years of marketing experience, ideally in healthcare, medical device, or B2B setting.
• Able to travel; this role will require up to 20% travel.

Nice to Have

• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, Iterable).

Qualifications

• A bachelor's degree in marketing, business, communications, or a related field (preferred).
• 3-5 years of marketing experience, ideally in healthcare, medical device, or B2B setting.