AD, Patient and Provider Analytics - NS

About the Role

Key Responsibilities

• Gather and organize secondary data (behavioral, attitudinal, clinical) to support the analysis of patient/provider cohorts.
• Assist in maintaining databases and ensuring data quality for accurate segmentation and insights generation.
• Provide preliminary analysis and summaries of data to assist in the development of personalized marketing strategies.
• Compile reports on prescribing patterns, roadblocks, and drop-off points for review by the execution team.
• Coordinate with cross-functional teams to gather necessary information for assessing key target HCPs/accounts.
• Facilitate communication between the execution team and other departments to ensure alignment and information flow.
• Assist in the development and maintenance of “HCP to account” mapping documentation.
• Support the creation of detailed patient journey maps by gathering necessary data and feedback from stakeholders.
• Organize meetings and workshops for KOL identification and patient journey mapping sessions.
• Prepare materials and documentation for team meetings and presentations.
• Track progress on various initiatives and provide regular updates to the execution team.
• Assist in the preparation of performance reports and dashboards to support decision-making.

Requirements

• Strong analytical skills and extensive experience in leveraging pharmaceutical data-driven insights to drive strategic engagement initiatives.
• Deep understanding of payer and provider data, behavioral, attitudinal, and clinical data in a healthcare network.
• Proven track record of segmentation performed to inform personalized marketing strategies.
• Bachelor's degree in a related field; Master of Science and/or MBA strongly preferred.
• Minimum of 6 years of experience in the pharmaceutical or healthcare industry, with a deep understanding of healthcare provider and patient behaviors and market dynamics.
• Minimum of 3 years of domain expertise in secondary data analytics, data science, primary market research, field analytics and insights, market access and patient service analytics, or related strategic analytics.
• Experience in creating and implementing segmentation models for HCPs and patients based on attitudes, behaviors, and beliefs.
• Proficiency in data analysis tools and software (e.g., SQL, R, Python, SAS).
• Experience with CRM systems and data visualization tools (e.g., Tableau, Power BI).
• Excellent communication skills and ability to present complex insights effectively.
• Ability to work effectively with cross-functional teams and thrive in a fast-paced environment.

Nice to Have

• Experience in creating end-to-end patient and provider journey maps.
• Experience handling complex datasets related to social determinants of health and ethnographic studies.
• Ability to develop and leverage human insights to inform strategic initiatives and engagement strategies.
• Knowledge of healthcare market dynamics and therapeutic areas.

Qualifications

• Bachelor's degree in a related field; Master of Science and/or MBA strongly preferred.
• Minimum of 6 years of experience in the pharmaceutical or healthcare industry.

Benefits & Perks

• Full range of medical, financial, and other benefits including 401(k) eligibility and paid time off (vacation, sick leave, parental leave).
• Potential inclusion of a sign-on bonus, restricted stock units, and discretionary awards.
• Salary range from $132,300 to $245,700, with adjustments possible based on various factors.