Advertising Analyst I

About the Role

Key Responsibilities

• Track advertising projects, document processes to manage accountabilities and spend, develop timelines, track spend and agency consumption, research data/information to assist with agreement development, ensure necessary approvals are granted, and help with versioning production and distribution.
• Learn and apply the company's advertising standards and policies.
• Assist with special projects as assigned.
• Ensure on-time and accurate delivery of all digital marketing fulfillment requests, including collecting assets, 3rd party inventory validation, and ensuring proper client brand messaging in campaigns.
• Gain knowledge and understanding of channel specs to request necessary creative assets and deliverables for campaign launch.
• Ensure all required creative assets and deliverables are received, launch campaigns within established SLAs, and provide launch confirmations to appropriate teams.
• Implement advertising strategies into the digital marketing system across all tiered levels, communicate the strategy and readiness with downstream teams for final ownership, and maintain ownership until acceptance by downstream teams.
• Conduct QA reviews of all work (new launches, product changes, cancellations, etc.) to ensure proper handling of requests, including 3rd party reporting verification and auditing of targeting and delivery reports.
• Maintain a proficient level of knowledge on digital marketing solutions, industry updates, and trends, including Dealer Marketing Website and Managed Services portfolio.
• Partner with other digital marketing teams to investigate and support escalations related to creative, performance, reporting, billing, or other advertising issues.
• Contribute feedback to other digital marketing teams regarding new or enhanced products and capabilities, and contribute best practice methods, tips, and tricks to job aids and process documentation.

Requirements

• Bachelor's degree in a related discipline or 4 years experience in a related field.
• Experience in digital marketing, specifically SEM, Social, Display, and Video advertising.
• Proficient in managing timed deliverables and handling multiple assignments.
• Proficient experience using Microsoft Office tools.
• Strong problem-solving skills.
• Proficient at grasping new concepts quickly.
• Enjoy an ever-changing landscape and growing responsibilities.
• Physical ability and mental acuity to execute duties successfully within required timeframes.

Nice to Have

• Bachelor's degree preferably in Marketing, Economics or Finance.
• Experience working with automotive clients at the dealer or OEM level.
• Experience with Ad Tech such as Fluency, Kenshoo, and/or Marin.
• Digital advertising certifications (Google Ads, Microsoft Bing, Facebook, etc.).
• Intermediate proficiency working with Salesforce and Google tools.
• Novice experience using Salesforce or comparable CRM solution.
• Excellent verbal and written communication skills.

Qualifications

• Bachelor's degree in a related discipline or equivalent experience.

Benefits & Perks

• Base salary of $49,200.00 - $73,800.00, with potential for additional incentive compensation.
• Flexible vacation policy with paid time off as deemed appropriate.
• Seven paid holidays throughout the year.
• Up to 160 hours of paid wellness leave annually for personal or family wellness.
• Additional paid time off for bereavement, voting, jury duty, volunteering, military service, and parental leave.