Advertising Strategist, Sales Development

About the Role

Key Responsibilities

• Develop and support addressable advertising strategies using Comcast's deterministic data to deliver household-level targeting across linear and digital platforms, aligning media plans with precise audience segments and client KPIs.
• Integrate programmatic strategy into client proposals by leveraging demand-side platforms (DSPs), automated media buying, and audience-based targeting to drive scalable and measurable outcomes.
• Conduct proactive industry trend analysis to identify both 1:1 and 1-to-many opportunities.
• Collaborate with sales and leadership on market intelligence and points of view (POVs) to support Comcast Advertising's strategic positioning.
• Partner with Data Insights & Innovation and Business Development to support the evolution of new business insights.
• Oversee the kickoff and development of a client's initial campaign strategy, including discovery sessions, designing custom strategic presentations, and collaborating with Centers of Excellence as needed.
• Demonstrate a strong understanding of and ability to speak to multiple Centers of Excellence across media strategy, creative, sponsorships, data, attribution, and audiences within Comcast's advertising portfolio.
• Identify appropriate moments to engage cross-functional partners such as Data Insights & Innovation and Sponsorship Marketing.
• Develop strategic discovery questions to determine client audience goals and value propositions.
• Accompany Account Executives in client-facing presentations and pitches, offering subject matter expertise, insights, and strategic recommendations.
• Evaluate previous campaigns to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.
• Exercise independent judgment and discretion in matters of significance.
• Maintain regular, consistent, and punctual attendance, including working nights, weekends, variable schedules, and overtime as necessary.

Requirements

• Strategy Development skills.
• Client Facing experience.
• Collaboration skills.
• Knowledge of Advertising.
• Business Analysis capabilities.
• Experience in Account Planning.
• Bachelor's Degree (or relevant coursework and experience).
• 5-7 years of relevant work experience.

Nice to Have

• Experience with demand-side platforms (DSPs).
• Knowledge of programmatic media buying.
• Understanding of audience targeting and data-driven advertising.

Qualifications

• Bachelor's Degree (preferred), or extensive related professional experience.

Benefits & Perks

• Competitive salary range of $82,587.92 - $123,881.88, dependent on experience.
• Most sales positions are eligible for a commission; non-sales positions are eligible for a bonus.
• Comprehensive benefits package including health, financial, and emotional support options.