Brand Digital Media Lead, US&C

Uber

New York, NY

Full Time

Senior

157k-174k

3 days ago

Job Description

About the Role

The US&C media team at Uber acts as trusted partners and in-house subject matter experts to the broader organization. We guide Marketing in how Uber's media investment is spent by leveraging our expertise in planning, knowledge of the media landscape and thought-leadership in media innovation to provide insights and strategic recommendations to ensure maximum impact from our advertising dollars. This role will require ongoing stakeholder engagement, and will require influencing and collaborating with cross-functional teams across the organization.

Key Responsibilities

Develop digital investment allocation recommendations tied to specific audiences and objectives that offer strong rationale tied to achieving our brand and business objectives
Critically analyze ongoing campaign data and insights to continually improve our strategic recommendations for budget allocation, campaign activation, and optimizations
Recommend digital operations strategies aligned to campaign set up and activation, media and martech solutions, including the use of 1, 2, 3P data
Recommend new platforms, tactics, and formats to deliver on objectives, drive efficiency, and improve measurability
Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to identify testing opportunities, and uncover critical insights and learnings for future campaigns

Requirements

8+ years of experience primarily in digital planning investment, and activation, ideally in both agency and in house settings
Understanding of media and measurement trends, tools and approaches for full funnel campaigns, including but not limited to dynamic creative optimization, ad serving, and in-platform media testing
Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts
In-platform experience across social and programmatic channels, including campaign set up and activation, and in-flight optimizations

Nice to Have

10+ years of experience in media strategy, planning and activation
Analytical mindset with the ability to interpret data and provide actionable insights
Attention to detail and a proactive approach to problem-solving
Team player with a positive attitude and a willingness to learn and adapt
Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment
Curious and critical thinker, with a genuine interest in media and marketing
Tech industry experience

Qualifications

Experience in digital planning investment and activation
Experience in media strategy, planning, and activation (preferred)

Benefits & Perks

The base salary range for this role is USD$157,000 per year - USD$174,000 per year
Eligibility to participate in Uber's bonus program
Potential equity award & other types of compensation
Eligibility for various benefits

Working at Uber

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. The company emphasizes collaboration and expects employees to spend at least half of their work time in their assigned office unless fully remote work is approved.

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