Senior Manager of Paid Media

About the Role

Key Responsibilities

• Spearhead the development and execution of paid media strategies across various platforms, optimizing campaigns for maximum impact and ROI.
• Collaborate with internal teams and external agencies to create integrated marketing campaigns, ensuring cohesive messaging and targeted reach.
• Serve as the primary point of contact for media planning, overseeing all aspects of campaign development and execution from inception to completion.
• Cultivate strong relationships with media agencies, providing insightful feedback and maximizing the effectiveness of media plans.
• Develop compelling presentations and executive summaries to articulate media plans and campaign insights to stakeholders and external partners.
• Analyze campaign performance, providing post-mortem analyses and data-driven recommendations for future campaigns.
• Stay ahead of media trends and emerging technologies, identifying innovative opportunities to reach target audiences and enhance campaign effectiveness.
• Manage premium media ideas, budgets, and orders, working closely with the premiums team to ensure seamless integration and execution.

Requirements

• 5-8 years of experience in paid media planning, with a strong emphasis on digital and linear media.
• Mastery of media planning concepts, digital media terminology, and the OTT/CTV buying landscape.
• Exceptional verbal and written communication skills, strategic thinking, and the ability to articulate complex ideas effectively.
• Deep understanding of various paid media categories, including TV, CTV, radio, digital audio, OOH, digital display, digital video, programmatic, custom content, and social media.
• In-depth knowledge of media consumption trends and audience behavior, with the ability to tailor media strategies to reach specific audience segments.
• Proficiency in outlining planning parameters, audience targets, flighting strategies, campaign goals, and tactical considerations.
• Familiarity with ad product offerings across major media vendors, including ACR/OEMs, streaming services, digital audio platforms, entertainment publishers, and social platforms.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience.

Benefits & Perks

• Eligible for a target hourly compensation range of $65.44 to $72.72, based on education, experience, certifications, and location.
• Access to benefits such as subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.