Affiliate & Influencer Marketing Manager

First American

Santa Ana, CA

Full Time

Mid Level

95k-127k

16 days ago

Job Description

About the Role

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all.

Key Responsibilities

Develop and manage the affiliate marketing strategy, including program structure, partner recruitment, performance tracking, and commission optimization.
Identify, vet, and activate influencers across platforms (YouTube, Instagram, TikTok, podcasts, blogs, etc.) who align with our brand and audience.
Proactively recruit high-potential affiliates and influencers through direct outreach, industry networking, events, social platforms, and partner referrals.
Guide and support influencers and affiliates through campaign development, onboarding, deployment, and content optimization, ensuring they understand the product, target audience, and promotional best practices.
Build long-term, value-driven partnerships with top-performing affiliates and influencers, acting as the main point of contact and resource.
Collaborate with creative, legal, and product teams to develop co-branded promotions, content, landing pages, and tracking mechanisms.
Monitor, analyze, and report on campaign performance metrics (CAC, ROI, LTV), and use insights to optimize strategies and budgets.
Ensure all partner content complies with legal and brand guidelines and aligns with Connected Investors' values and voice.

Requirements

3+ years of experience in affiliate, influencer, or partnership marketing, preferably in a SaaS, FinTech, or online marketplace.
Proven track record of driving measurable business growth through third-party partners.
Strong business development and negotiation skills.
Familiarity with affiliate networks and tracking platforms (e.g., Everflow, Salesforce, HubSpot, Stripe, Meta, Google, YouTube).
Understanding of performance marketing metrics, attribution, and conversion optimization.
Excellent verbal and written communication skills; strong interpersonal and relationship management abilities.
Self-starter with a strategic mindset and hands-on executional ability.
Experience working cross-functionally with product, legal, design, and content teams.
Comfortable with public speaking, presentations, and engaging effectively on video platforms and representing the brand.

Nice to Have

Passion for real estate, investing, and/or entrepreneurship.

Qualifications

Educational background is not explicitly specified in the description.

Benefits & Perks

Competitive salary and performance-based bonuses
Health, dental, and vision insurance
Flexible work environment
Opportunities for professional growth and leadership
A dynamic, mission-driven team culture
Comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave, and employee stock purchase plan

Working at First American

Our People First Culture celebrates diversity, equity, and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work.

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