Affiliate Manager

About the Role

Key Responsibilities

• Identify, recruit, and onboard relevant fitness, wellness, and lifestyle influencers and creators who align with Sunny's brand.
• Build and maintain long-term relationships with influencers and affiliates, ensuring continued engagement and alignment with brand goals.
• Coordinate product seeding and gifting campaigns in collaboration with influencer partners.
• Manage and optimize the affiliate platform (e.g., ShareASale, Impact, Refersion, or other) to track performance and payouts.
• Create competitive commission structures and promotional offers to motivate partner performance.
• Develop custom campaigns and initiatives with top-performing affiliates and influencers.
• Work cross-functionally with content, creative, and e-commerce teams to ensure influencer-generated content supports brand messaging and sales objectives.
• Collaborate with influencers to produce high-quality and engaging UGC (user-generated content) for paid media, email, and web.
• Track and report on influencer and affiliate performance metrics (traffic, conversions, ROI, engagement, etc.).
• Use data to optimize campaigns and improve overall program effectiveness.
• Ensure influencer and affiliate agreements are in place and align with FTC guidelines.
• Monitor content for brand safety and compliance.

Requirements

• 2-4 years of experience in affiliate marketing, influencer management, or partnerships—preferably in the DTC, fitness, or lifestyle industries.
• Strong knowledge of influencer platforms (Instagram, TikTok, YouTube, etc.) and affiliate marketing networks.
• Excellent negotiation, communication, and relationship-building skills.
• Highly organized, with the ability to manage multiple campaigns and partners simultaneously.
• Data-driven mindset with proficiency in reporting and analytics tools.
• Creative thinker who understands brand positioning and content strategy.

Nice to Have

• Experience with influencer partnership campaigns
• Experience in social media marketing
• Experience with A/B testing

Qualifications

• Bachelor's degree (preferred).

Benefits & Perks

• Medical, Dental, Vision Insurance: Company covers 80% for employees only.
• Life Insurance: Fully covered by the company.
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company.
• 100% fully vested Sick Paid Leave.
• 7 Paid Holidays (Eligible after probation period).
• Accrued Vacation.
• Company provides discounts for fitness equipment for employees.