CORP MARKETING/DIGITAL AFFILIATE MARKETING MGR

About the Role

Key Responsibilities

• Manage and oversee all aspects of Kroger's affiliate marketing program, including implementation with affiliate marketing agency.
• Develop and optimize the affiliate marketing strategy based on company objectives.
• Recruit and onboard new affiliate partners.
• Manage vendor relationships with affiliate marketing agencies, including communication of business opportunities to drive revenue during key times of the year.
• Develop and produce ongoing and ad hoc reporting, analysis, and recommendations to optimize partnership performance.
• Manage affiliate and agency commission payout in a timely manner.
• Stay up-to-date on affiliate marketing trends and identify/implement new opportunities to enhance the affiliate program.
• Forecast and plan volume, revenue, and commissions.
• Work with internal teams to distribute offers and promotions and remove unauthorized promotions from the channel.
• Test new enhanced placements.

Requirements

• Minimum 4+ years of experience in digital affiliate marketing within an ecommerce or multi-channel retailer.
• Performance-oriented marketer with success in developing, implementing, and optimizing affiliate or partnership marketing programs.
• Advanced proficiency in Microsoft Office.
• Ability to use Adobe Analytics.
• Self-starter with strong interpersonal and teamwork skills.
• Familiarity with affiliate platforms (e.g., Rakuten, CJ Affiliate).
• Data-driven individual translating metrics into action to drive business outcomes.
• Able to perform the essential job functions with or without reasonable accommodation.

Nice to Have

• Bachelor's Degree in Marketing, Business or related area.
• Experience sharing business results and opportunities for optimization with internal stakeholders.
• Experience running all aspects of affiliate marketing for a large retailer.
• Search Engine Optimization experience.
• Success working in a fast-paced environment with strong business results.

Qualifications

• Bachelor's degree in business, marketing, or related field (preferred).
• 4+ years of experience in digital affiliate marketing.

Benefits & Perks

• Comprehensive healthcare coverage including medical, dental, vision, and prescription plans.
• Flexible scheduling with paid time off, holidays, and sick pay.
• Free counseling through Employee Assistance Program and financial coaching with Goldman Sachs Ayco.
• Associate discounts on purchases including food, travel, and technology.
• Up to $21,000 in tuition reimbursement over your career.
• Industry-leading training programs and diverse career pathways.