AI Director Demand Generation

Tomorrow.io

Boston, MA

Full Time

Director

135k-155k

10 days ago

Job Description

About the Role

As the first AI Director of Enterprise Growth at Tomorrow.io, you'll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, you'll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. You'll partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io is continuously driving demand, awareness, and conversion at scale. This role will report to the Chief Product & Engineering, while maintaining a close working partnership with Marketing and Enterprise teams. Our Boston teams work in a hybrid capacity, collaborating at least 2x per week onsite.

Key Responsibilities

Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign.
Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance.
Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.).
Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI.
Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies.
Analyze, report, and present campaign performance to leadership, using insights to refine future strategies.

Requirements

5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus.
Proven track record of building and scaling growth programs that deliver measurable pipeline.
Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn.
Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives.
Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush.
Experience working with external vendors or agencies to extend capabilities and scale programs.
Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand.

Nice to Have

Experience with marketing automation and campaign management tools.
Knowledge of advanced data analytics and reporting.
Familiarity with AI and automation technologies in marketing.

Qualifications

Experience in growth marketing, demand generation, or digital marketing within B2B SaaS enterprise environments.

Benefits & Perks

Comprehensive health benefits.
Unlimited paid time off.
Relocation assistance may be offered/available.
Flexible work hours and a culture that values work-life balance.

Working at Tomorrow.io

At Tomorrow.io, we value fairness and equal opportunities, fostering a positive and productive environment. Our ethos emphasizes making an impact, showing grit, and putting people first. We believe magic happens when people work together, with ownership, transparency, and empathy. Our culture encourages growth, curiosity, resilience, and fun. We support flexible hours, unlimited vacation, and individual career growth paths, emphasizing impact and delivery over hours worked.

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