AI Director Demand Generation

Tomorrow.io

New York, NY

Full Time

Director

135k-155k

6 days ago

Job Description

About the Role

As the first AI Director of Enterprise Growth at Tomorrow.io, you'll play a pivotal role in shaping and scaling high-quality pipeline growth for our enterprise business. This is a highly hands-on role that blends creativity, analytics, and automation to deliver measurable impact. Leading with AI and automation, you'll own the strategy and execution of digital campaigns, oversee website optimization, drive GEO/SEO strategy, and design and optimize marketing automation processes like lead routing, scoring, and system integration. You'll partner closely with sales, product marketing, and external vendors to ensure Tomorrow.io is continuously driving demand, awareness, and conversion at scale. This role will report to Chief Product & Engineering, while maintaining a close working partnership with Marketing and Enterprise teams. Please note that this role will start as a remote position, and could move to a hybrid office model based in York.

Key Responsibilities

Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign.
Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance.
Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.).
Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI.
Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies.
Analyze, report, and present campaign performance to leadership, using insights to refine future strategies.

Requirements

5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus.
Proven track record of building and scaling growth programs that deliver measurable pipeline.
Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn.
Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives.
Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush.
Experience working with external vendors or agencies to extend capabilities and scale programs.
Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand.

Nice to Have

Experience in growth-stage startups or tech-driven environments where automation and tooling were key to scaling demand.

Qualifications

Experience in growth marketing, demand generation, or digital marketing in B2B SaaS with an enterprise focus.

Benefits & Perks

Anticipated salary range of $135k-$155k, subject to local market and candidate skills and experience.
Comprehensive health benefits.
Unlimited paid time off.
Relocation assistance may be offered/available for certain roles.

Working at Tomorrow.io

Selected by TIME Magazine as one of the Top 100 Most Influential Companies in the World, Tomorrow.io is the world's leading Resilience Platform. The company values fairness, equal opportunities, diversity, and inclusion. It fosters a positive and productive environment with a culture that emphasizes impact, grit, putting people first, ownership, transparency, empathy, resilience, curiosity, growth orientation, and fun. The organization supports flexible hours, unlimited vacation, and career growth for its employees.

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