Allergan Digital Consultant (ADC)

About the Role

Key Responsibilities

• Work with top accounts to utilize digital marketing strategies and tactics to generate leads and nurture them through to purchase.
• Teach internal stakeholders and accounts the importance of digital touchpoints in the customer journey.
• Build relationships with relevant stakeholders to support product-focused campaigns at the practice level.
• Lead in-market and online training courses to position accounts to leverage digital marketing channels for business growth.
• Participate with the sales team in developing strategic digital marketing plans, incorporating consulting services and corporate initiatives.
• Direct the development of digital marketing programs, including research, analysis, and monitoring of market factors.
• Evaluate account needs and opportunities, managing the development and execution of digital marketing enhancement programs.
• Advise accounts on best practices for digital marketing capabilities and technical execution.
• Develop clear pre-call objectives, ensure timely communication, and follow-up with customers.
• Demonstrate leadership in the account selling process and provide long-term competitive advantages.
• Identify opportunities and speak at conferences and society meetings.
• Oversee digital operations and recommend solutions to operational issues.

Requirements

• Hands-on experience with key digital marketing channels: paid search, paid social, organic social, content marketing, SEO, website optimization, email marketing.
• Deep understanding of digital platforms such as Google Analytics, Google Ads, Facebook Ads Manager, Facebook, Instagram, WordPress CMS, marketing automation tools, and technical SEO tools.
• Ability to manage multiple accounts and projects simultaneously.
• Comfortable in a large business setting requiring overcommunication.
• Ability to simplify complex information for communication across the organization.
• Strategic segmentation and prioritization skills for large projects.
• Strong communication, presentation, and material preparation skills.
• Proven success in digital marketing and a passion for digital products and services.
• Bachelor's Degree; Master's Degree preferred.
• 7+ years of experience in Digital Marketing.
• Willingness to travel approximately 25%.
• Agency experience, B2C experience, and knowledge of the Medical Aesthetic space are preferred.

Nice to Have

• Agency experience
• B2C experience
• Experience working at a corporation
• Sales experience
• Knowledge of the Medical Aesthetic space

Qualifications

• Bachelor's Degree (Master's Degree preferred)

Benefits & Perks

• Paid time off (vacation, holidays, sick)
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Participation in short-term and long-term incentive programs