Americas Channel Marketing Manager

OPSWAT

Tampa, FL

Full Time

Mid Level

1 day ago

Job Description

About the Role

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world's critical infrastructure and securing our way of life. The Position: OPSWAT seeks a dynamic and results-driven Americas Channel Marketing Manager to lead and execute strategic marketing initiatives across our channel partner ecosystem in North America and Latin America.

Key Responsibilities

Develop and execute regional channel marketing plans aligned with business objectives, sales goals, and partner needs.
Create and deliver marketing programs, toolkits, and campaigns that empower partners to drive demand and increase brand visibility.
Manage co-marketing initiatives, including joint campaigns, events, webinars, and digital programs with key partners.
Own and maintain the partner portal content, ensuring it is consistently updated with relevant campaigns, sales playbooks, and enablement materials.
Collaborate with internal teams to curate and publish assets tailored to partner needs.
Monitor portal engagement and optimize content based on usage data and partner feedback.
Lead ongoing communication efforts with channel partners to ensure alignment and engagement.
Develop and distribute a monthly partner newsletter featuring key updates, new campaigns, product launches, and success stories.
Coordinate and manage event communications, including invitations, reminders, and follow-ups for webinars, trainings, and in-person events.
Monitor and analyze campaign performance, partner engagement, and ROI; provide actionable insights and optimization recommendations.
Work closely with sales, channel sales, solution engineering, product marketing, and global marketing teams to ensure alignment and consistency across all touchpoints.
Oversee channel marketing budgets, MDF (Market Development Funds), and ensure efficient allocation and reporting.
Support and attend key partner and industry events across the Americas region, with up to 25% travel required.

Requirements

Bachelor's degree in Marketing, Business, or related field.
3-5 years of experience in channel marketing, partner marketing, or B2B marketing.
Proven success in developing and executing partner marketing programs.
Strong understanding of the Americas market landscape and partner ecosystems.
Experience managing partner portals or digital content platforms.
Excellent communication, project management, and analytical skills.
Experience with marketing automation platforms, CRM tools (e.g., Salesforce, HubSpot), and partner portals is a plus.
Bilingual (English/Spanish, English/French, or English/Portuguese) is a strong advantage.

Nice to Have

Experience with marketing automation platforms, CRM tools (e.g., Salesforce, HubSpot), and partner portals.

Working at OPSWAT

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type.

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