Marketing Manager

About the Role

Key Responsibilities

• Develop and maintain a streamlined, organized marketing process that allows for rapid and consistent responses to branding needs.
• Lead the creation of qualifications packages, RFP/RFQ responses, and interview presentations using both traditional and AI-assisted tools (e.g., content generators, formatting software, predictive analytics).
• Use AI-powered research tools to identify target markets, upcoming opportunities, and competitive insights to support pursuit strategies.
• Maintain brand standards and visual consistency across marketing collateral, leveraging AI-based design platforms (such as Canva AI, Adobe Illustrator, or similar).
• Support the Business Development team with strategic messaging and polished presentations tailored to specific prospects and clients.
• Track opportunities in the CRM system; use AI-enhanced data analytics to help forecast trends, inform decision-making, and improve win rates.
• Manage marketing calendars, schedules, and deadlines.
• Coordinate and manage external marketing needs (website updates, social media content, newsletters), incorporating AI-driven content creation where appropriate.
• Organize participation in trade shows, community events, and client functions such as groundbreakings and open houses.
• Support internal communication campaigns and company culture initiatives.
• Stay current on industry trends, marketing tools, and AI applications that can enhance communication, branding, and project strategies.
• Track key performance indicators and develop AI-supported reports on marketing effectiveness, win/loss metrics, and client engagement.
• Perform other related duties or projects as assigned.

Requirements

• Bachelor's degree in marketing, communications, or a related field (preferably in the Architecture/Engineering/Construction industry).
• 3+ years of relevant marketing experience in the construction or engineering industry.
• Strong writing, editing, and storytelling skills with the ability to translate technical content into compelling narratives.
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office Suite.
• Experience using AI tools for content generation, visual design, CRM analytics, or data reporting preferred.
• Familiarity with CRM systems and proposal management software.
• Exceptional organizational and time management skills with the ability to juggle multiple priorities.
• Comfortable working in a fast-paced environment and collaborating across departments.
• Understanding of the heavy civil and commercial building industry is a plus.

Nice to Have

• Experience using AI tools for content generation, visual design, CRM analytics, or data reporting.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.