Marketing Director

About the Role

Key Responsibilities

• Oversees and supports strategic decisions from the National and Regional level, as well as local.
• Oversees operational aspects of merchandise execution.
• Develops an annual marketing plan to expand brand presence in each market, utilizing local opportunities for billboards, radio, and other media.
• Improves results of under-performing assets by developing imaginative and complex methods, procedures, products, systems, and/or innovative programs.
• Analyzes financial results; recommends promotions and category changes to meet or exceed established goals, aligning with the National and Regional Merchandising functions.
• Anticipates and reacts to competitive activity within each market by reviewing, analyzing, and providing recommendations aligning with the National and Regional Merchandising functions.
• Ensures implementation of marketing/merchandising plans and initiatives by communicating with Retail Operations Directors and Market District Managers.
• Maximizes marketing/merchandising and profit opportunities by visiting local markets to identify and implement best practices throughout the Business Unit and shares results company-wide.
• Prepares an annual budget, schedules expenditures, analyzes variances, and initiates corrective actions to achieve financial objectives.
• Maintains staff by recruiting, selecting, orienting, training, coaching, counseling, disciplining, and appraising job results.
• Maintains professional and technical knowledge through educational workshops, reading publications, establishing networks, and participating in professional societies.
• Contributes to team effort by accomplishing financial and key result area targets according to company guidelines.

Requirements

• Bachelor's degree in marketing or related field preferred; other combinations of experience and education may be substituted.
• Ten years of experience or more preferred, including a minimum of seven years of management responsibility.
• Experience with MS Outlook, Excel, PowerPoint, and Word preferred.
• May require up to 50% travel.
• Valid driver's license required.
• Ability to sit for long periods, operate computer keyboard and mouse, view computer monitor, hear and speak via telephone, reach forward and/or overhead, and occasionally lift up to 20 pounds.

Nice to Have

• Experience with MS Outlook, Excel, PowerPoint, and Word.

Qualifications

• Bachelor's degree in marketing or related field (preferred).
• Minimum of seven years of management experience.