Analyst, Advertising

About the Role

Key Responsibilities

• Collaborate with content, audience, product, subscriptions and other cross functional stakeholders to understand the needs of the business, and deliver actionable insights about programming and content performance that guide decision-making.
• Leverage CNN's suite of analytics tools to create effective data solutions, ranging from actionable analysis delivered in impactful presentations to building dashboards designed to answer stakeholder questions.
• Support key content and programming initiatives by providing analysis and insights to deeply understand CNN Digital's audience, content, subscription and product performance.
• Collaborate with broader Data, Analytics, Research & Testing teams to further refine approaches to the work and contribute to knowledge sharing.
• Support Chartbeat maintenance, our primary real-time analytics tool with front-end support including day-to-day needs of end users and supporting larger systems training.
• Gather data and reporting requirements, develop data solutions to manage datasets and data transformations to make processes more efficient and accurate.

Requirements

• At least 1 year of work experience in digital analytics or related role.
• Experience with digital analytics tools like Adobe Analytics, Google Analytics, Chartbeat or similar.
• Experience with data viz tools like Tableau, Domo, Looker, Power BI or similar.
• Proven ability to synthesize data from multiple sources, crafting actionable insights and compelling stories.
• Attention to detail and accuracy in compiling and analyzing data.
• Strong Microsoft Excel and PowerPoint skills.
• Solid time management skills and ability to work on multiple projects.

Nice to Have

• Bachelor's degree or higher in journalism, communications, marketing, data analytics, data science or related field.
• Knowledge of digital tagging and data collection methods, particularly Chartbeat instrumentation.
• Experience with user management of analytics tools.
• Familiarity with syndicated data sources (ex. comScore, SimilarWeb, RivalIQ), social platform data (ex. Meta, YouTube, TikTok) and SEO data (ex Google Search Console).
• Experience with data transformations and ETLs.
• Experience with Snowflake, SQL, Python or R.

Qualifications

• At least 1 year of experience in digital analytics or a related role.
• Experience with digital analytics tools and data visualization platforms.
• Strong attention to detail and ability to synthesize data.

Benefits & Perks

• Salary range of $66,559.00 - $123,610.00 per year.
• Annual bonuses, short- and long-term incentives, and program-specific awards.
• Health insurance coverage.
• Employee wellness program.
• Life and disability insurance.
• Retirement savings plan.
• Paid holidays, sick time, and vacation.