Analyst, Audience Insights

About the Role

Key Responsibilities

• Collaborate with the Senior Vice President, and internal teams to develop data-driven audience strategies tailored to verticals such as auto, health, retail, and financial services.
• Use platform tools (e.g., Epsilon, Experian, GWI, etc.) to define and segment new audiences based on key client goals and industry trends.
• Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation.
• Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies.
• Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives.
• Participate in testing new audience tools and methodologies, providing critical feedback to enhance performance and user experience.

Requirements

• Bachelor's degree in Data Analytics, Marketing, or a related field.
• 2-4 years of experience in data analysis, audience strategy, or marketing analytics.
• Proficiency in data analysis tools (Tableau, Excel, SQL, or similar) and familiarity with audience platforms like Epsilon, GWI, or Experian.
• Strong understanding of digital marketing, CRM, and audience segmentation.
• Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets.
• Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders.

Nice to Have

• Familiarity with omni-channel marketing strategies (media, CRM, digital).
• Ability to work independently and in unfamiliar areas, navigating ambiguity with confidence.

Qualifications

• Bachelor's degree in Data Analytics, Marketing, or a related field.
• 2-4 years of experience in data analysis, audience strategy, or marketing analytics.

Benefits & Perks

• Medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.