Analyst, Data and Audience Activation

About the Role

Key Responsibilities

• Collect, organize, and manage campaign data from various touchpoints using tools such as Adobe Campaign, Salesforce Marketing Cloud, or Iterable, ensuring data accuracy and integrity through QA and governance practices.
• Create refined audience segments based on demographic, behavioral, and transactional data, utilizing AI-powered tools and predictive modeling techniques to identify high-potential audiences.
• Leverage generative AI tools (e.g., ChatGPT, Salesforce Einstein, Adobe Sensei) to automate routine marketing operations, generate dynamic content, recommend optimizations, and reduce manual effort.
• Evaluate campaign performance using tools such as Power BI, Tableau, or native analytics platforms, analyzing lift, conversion, and engagement metrics to inform ongoing strategies.
• Design and maintain dashboards and automated reports, presenting actionable insights to marketing and business stakeholders to drive strategic decisions.
• Collaborate with stakeholders to iterate on segmentation, messaging, and cadence strategies, recommending continuous improvements using experimental design (e.g., A/B testing, holdout groups).
• Partner with MarTech and Data Engineering teams to connect campaign systems with CDPs, CRMs, and data lakes for an integrated view of customer data.
• Stay current with marketing technology trends, including generative AI, machine learning, and customer data platforms (CDPs), and evaluate new tools and processes that can add value.

Requirements

• Bachelor's degree in Marketing, Data Science, Business, or a related field preferred.
• 3-5 years of experience in marketing analytics, marketing operations, or campaign execution roles.
• Demonstrated ability to work with tools such as Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Iterable, or Adobe Journey Optimizer.
• Hands-on experience with SQL, Excel, and data visualization platforms (e.g., Power BI, Tableau).
• Familiarity with generative AI technologies and their application in marketing workflows.
• Experience analyzing campaign performance across channels (email, display, direct mail, social, etc.).

Nice to Have

• Experience with predictive modeling and AI-powered audience segmentation.
• Knowledge of campaign orchestration platforms and marketing automation tools.
• Understanding of customer data platforms (CDPs) and data integration processes.

Benefits & Perks

• Enjoy a hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave to support your family needs.
• Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.