Analyst, Digital Marketing Analytics

About the Role

Key Responsibilities

• Ensure flawless implementation of analytics for online marketing campaigns.
• Be the troubleshooter extraordinaire, resolving discrepancies and inaccuracies with proactive precision.
• Craft and distribute compelling analyses and optimizations, wielding a defined set of KPIs.
• Collaborate on measurement plans, aligning them with our strategic imperatives and media strategies.
• Track, tweak, and redefine KPIs and engagement metrics, breathing new life into our digital campaigns.
• Embrace ad-hoc data requests and foster a basic understanding of each client's data sources.
• Work hand-in-hand with our stellar team, generating trend reports and optimization strategies.

Requirements

• 1-3 years of online marketing, web analytics, or research experience.
• Experience or knowledge in Pharma - a definite plus!
• Proficiency in Microsoft Office (Excel and PowerPoint mastery is your forte).
• Coding skills in R/SQL/Python - an added advantage.
• Direct experience in online direct marketing or online media performance analysis.
• Familiarity with tools like Adobe Analytics, Google Analytics, Domo, Tableau, SQL.
• Impeccable attention to detail and a knack for managing deadlines in a bustling environment.
• Proven team player who thrives under pressure and delivers excellence.

Nice to Have

• Experience or knowledge in Pharma.

Qualifications

• Experience or knowledge in Pharma (preferred but not mandatory).

Benefits & Perks

• A competitive benefits package, details available at https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us.