Analyst, Search (SEM)

Publicis Groupe

Chicago, IL

Full Time

Entry Level

49k-65k

4 days ago

Job Description

About the Role

The Analyst, Paid Search is responsible for monitoring and maintaining media campaign development and activation on search channels. The role involves working within a global media agency that combines media fundamentals with innovation to deliver high engagement and results for a diverse client roster. The company values diversity, professional development, and a collaborative culture that celebrates differences and fosters inclusion.

Key Responsibilities

Gather research necessary to build a new campaign
Assist team in gathering necessary data for plan development
Responsible for trafficking approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Monitor and manage performance and competitive landscape
Monitor and optimize paid search performance to meet business objectives
Develop optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help build insights
Maintain detailed records of monthly billing cycle
Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Stay informed on search industry trends and new tools and ad formats
Complete training programs and obtain requisite certifications

Requirements

Some professional or internship experience in SEM/paid media preferred
Strong quantitative skills, including analytical abilities and math proficiency
Proficiency in MS Suite: Excel, Word, PowerPoint required
Solid verbal and written communication skills
Demonstrated critical thinking and problem solving skills
Ability to work within a team, handle multiple assignments, and meet tight deadlines
Detail oriented and demonstrable organizational skills
Timely delivery of all work

Nice to Have

N/A (not explicitly specified in the description)

Qualifications

Proficiency in MS Suite: Excel, Word, PowerPoint
Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills
Demonstrated critical thinking and problem solving skills
Ability to work within a team, handle multiple assignments, and meet tight deadlines
Detail oriented and organizational skills
Timely delivery of work

Benefits & Perks

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Working at Publicis Groupe

Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

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