Paid Search Specialist
Barkley
Job Description
About the Role
Paid Search Specialist Barkley - 3.3 Austin, TX Job Details Full-time 13 hours ago Qualifications Managing customer accounts Google Workspace Strategic management Google Sheets Google Docs Customer relationship building Lead generation Digital marketing budget management Mid-level Client relationship development SEM campaigns Marketing strategy development Performance management Math Pay-per-click (PPC) advertising Marketing analytics Budgeting 1 year Account management Ad-hoc reporting Paid search marketing Communication skills Campaign performance reporting Client interaction via phone calls Excel data analysis Paid search advertising campaigns Full Job Description MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences. We're an independent media partner offering transparency, integration, and a relentless focus on business impact. This is a full-time, hybrid position for a Paid Search Specialist at BarkleyOKRP. In this role, you will develop strategies and manage the performance of various paid search accounts, to drive client performance and growth. Exceptional communication skills and the ability to work collaboratively in a remote environment are essential.
Key Responsibilities
- Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
- Performance Management: The Account Supervisor independently owns managing to budgets and campaign targets to achieve or exceed client goals across all of their accounts.
- Proactively creates target management solutions and tracking solutions to improve performance across all clients.
- Campaign Structure: Stewardship over campaign structure, proactively auditing, implementing, and evangelizing best practices.
- Ensures campaigns are set up properly to appropriately spend and perform, including targeting, ads, and scheduling.
- Proactively recommends how to enhance campaign performance/account structure.
- Reporting & Analysis: Independently owns and proactively builds upon regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft.
- Recognize and communicate performance trends and connect the dots between performance trends and campaign management.
- Leads diagnosing account issues and steps needed to improve performance, as well as serves as a resource others can turn to.
- Build and maintain strong relationships with clients, serving as the primary point of contact for all paid search-related inquiries and updates.
- Lead strategic planning for entire account(s) and coordinate testing roadmaps and plans.
- Lead testing planning, execution, and reporting.
Requirements
- Minimum 1+ year in a fast-paced agency, media, or marketing environment, with hands-on experience building and managing paid search campaigns.
- Google Ads & Bing Ads proficiency.
- Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs.
- Excellent organizational and communication skills.
- Hands-on experience in media math.
- Hands-on experience in Lead Generation and shopping campaigns.
- Experience with SEM reporting and third-party analytics tools (e.g., SA360 or GA4) is a plus.
Nice to Have
- Experience with SEM reporting and third-party analytics tools (e.g., SA360 or GA4).
Qualifications
- 1+ year in a fast-paced agency, media, or marketing environment.
Working at Barkley
BarkleyOKRP's Commitment to Diversity & Inclusion: We believe being radically diverse and inclusive is the key to becoming one of the world's great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
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About Barkley
Website
barkleyus.com
Location
Austin, TX
Industry
Beef Cattle Ranching and Farming
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