Strategist, Search Engine Marketing (SEM)
Harmelin Media
Job Description
About the Role
Harmelin Media is a full-funnel media agency headquartered in Philadelphia, PA. Over the past 43 years, we have grown into one of the largest independent media agencies in the country with billings approaching one billion dollars. Our growth has been driven by our commitment to our clients, our employees, and our community. We pride ourselves on customizing strategy to each client and evolving roles to fit each employee's strengths. The proof is in the unparalleled tenure of both our clients and our staff. If you are looking for a career that offers opportunities to forge a strategic vision, innovate through technology or nurture a client relationship in the advertising industry, Harmelin is interested in learning more about you! We are seeking a Paid Search Specialist to join our activation team, focusing on developing and managing successful paid search campaigns across Google Ads and Microsoft Advertising, with opportunities to expand into SEO, CRO, and other emerging areas within search.
Key Responsibilities
- Paid search media buying, specifically across Google Ads and Bing Ads
- Design search strategy and structure, including keyword development and campaign build
- Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives
- Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies
- Oversee day-to-day performance across campaigns, including monitoring, identifying and implementing optimizations
- Achieve and maintain Google Ads, SA360, Microsoft Advertising Certifications
- Learn about SEO, CRO, and other integrated search disciplines
- Work with the Reporting & Analytics team to facilitate reporting and analysis
- Review and reconcile media invoices using the agency billing system
- Keep informed of relevant issues affecting paid search and the digital landscape
- Other duties as assigned to meet company needs
Requirements
- 2-6 years paid search buying experience
- Solid understanding of Google Ads, Google Analytics, Bing
- Basic understanding of Gemini, Kenshoo, Search Ads 360 preferred
- Basic understanding of SEO, CRO, and local listings preferred
- Strong quantitative and analytical skills
- Strong organizational, time management, and multi-tasking skills
- Excellent interpersonal and communication skills
- Strong attention to detail and problem-solving skills
- Ability to work independently and in a team environment
- Solid understanding of Excel
Nice to Have
- Experience with Gemini, Kenshoo, Search Ads 360
- Experience with SEO, CRO, and local listings
- Understanding of other digital advertising channels such as social, display, and video
Qualifications
- Relevant experience in paid search marketing (2-6 years)
Benefits & Perks
- Medical, dental and vision coverage
- Life Insurance
- Long Term Disability
- 401K and 401K matching
- Generous paid time off and holidays
- AFLAC and Flex Spending Accounts
- EOY medical reimbursement
- Health Advocate healthcare assistance program
- Fitness club reimbursement
- Professional and personal development allowance
- Legal services and identity theft protection
Working at Harmelin Media
Harmelin Media is committed to building a diverse, equitable, and inclusive workplace, and is proud to be an equal opportunity employer. We value our employees' strengths and foster a collaborative, innovative environment focused on client success and community engagement.
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About Harmelin Media
Website
harmelin.com
Location
Bala Cynwyd, PA
Industry
Other Management Consulting Services
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