Paid Search Supervisor

About the Role

Key Responsibilities

• Track, measure and report performance media campaigns across multiple advertising services.
• Optimize performance media campaigns across multiple Advertising Services.
• Support performance media team in developing strategies and managing accounts daily.
• Create and interpret client program analysis and reporting on various schedules (daily, weekly, monthly, quarterly, ad-hoc).
• Provide expertise on performance media, web analytics, user experience, data analysis, and reporting.
• Coordinate and track regular performance media tasks and ad-hoc deliverables.
• Create data-driven insights about visitor behavior from website data, including traffic patterns, order volume, conversion, navigation behavior, and product selections.
• Identify opportunities for efficiencies in processes, such as automation.
• Conduct keyword research, develop keyword lists, and develop keyword bucketing.
• Manage all search-related paid marketing opportunities and client media budgets.
• Analyze and optimize keyword ad copy and landing pages, including A/B testing.
• Monitor and assess competitive activity and keyword ranking performance.
• Stay updated on industry best practices from platforms like Google, Yahoo, MSN.
• Collaborate with management to develop new campaigns and strategies.
• Deliver online and digital reports to executive management and internal teams regarding budget, campaign performance, and testing results.
• Develop and occasionally present client-ready presentations.
• Travel to client meetings as needed.
• Build and maintain an understanding of current topics in performance media, web analytics, data management, tools, and technologies.

Requirements

• Bachelor's degree, preferably in marketing, communications, or business administration.
• 5-7 years of paid search and online marketing experience in an agency setting.
• Experience managing and mentoring a team.
• Expertise with Google Ads and Microsoft Ads.
• Strong knowledge of analytics and testing tools.
• Understanding of direct response and interactive marketing best practices.
• Proficiency in Microsoft Office Suite and Apple Productivity Apps (Pages, Keynote, Numbers).
• Ability to work independently and in a team environment.
• Professional and personal integrity.
• Experience managing large paid search digital marketing media budgets and achieving monthly goals.
• Detail-oriented mindset focused on results and data analysis.
• Excellent verbal and written communication skills.
• Strategic thinking with strong analytical skills.
• Experience with online bid management platforms.
• Familiarity with online media planning, buying, and performance metrics.
• Google Ads certification.

Nice to Have

• Bilingual in Spanish and/or Portuguese.

Qualifications

• Bachelor's degree in marketing, communications, or business administration.

Benefits & Perks

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Voluntary life and accident plans
• 401(k) retirement plan with matching