As an Analytical Lead, you will help global customers to achieve advanced outcomes through measurement, analytics, and insights. Prepared with knowledge of Google advertising products, marketing and measurement solutions and individual client needs, you will demonstrate the Return on Investment (ROI) of investment with Google. You will be responsible for discovering clients' measurement setup and gaps, developing a road map to improve their measurement capabilities, executing 1P/3P measurement projects and leveraging measurement recommendations to improve media effectiveness. Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google's products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what's next into now.
The role is part of Google’s Global Clients and Agency Solutions (GCAS) team, which helps leading brands, trade bodies, and marketing partners navigate the complexities of modern marketing. The team focuses on building stronger tech and media foundations, surfacing cutting-edge insights, and structuring industry dialogue to shape the future of marketing and advertising.
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Website
google.com
Company Size
10000+ employees
Location
New York, NY
Industry
Web Search Portals and All Other Information Services
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