Analytics Manager

About the Role

Key Responsibilities

• Lead in managing the interpretation, analytics reporting, and analysis for key insights and performance recommendations with Client advertisers.
• Deliver clarity to advertisers seeking causal insights and measurement impact from strategy, planning, and campaign completion.
• Create and lead client-facing analysis, including calls and in-person presentations, to drive data-driven best practices, recommendations, and guidance for top advertisers.
• Perform hands-on analysis and conduct in-depth investigations with the team.
• Lead and execute end-to-end measurement projects and make actionable recommendations to the business.
• Assist in process improvement initiatives to scale data and measurement solutions.
• Contribute to building measurement and analytics tools and platforms reflecting the best available solutions.

Requirements

• Bachelor's degree in a quantitative field (e.g., statistics, economics, mathematics, business administration, marketing).
• 3+ years of experience in integrated marketing strategy, analytics, and measurement, managing multiple priorities and milestones.
• Experience in data manipulation languages such as SQL and R, and in visualization tools like Tableau and Datorama.
• Experience in omnichannel marketing, attribution, and ROI measurement, including online advertising performance and awareness.
• Strong organizational skills and the ability to manage projects and communicate effectively.
• Experience working in a fast-paced agile environment and delivering functional features in short timeframes.
• Ability to speak to technical topics and metrics in an understandable manner.
• High proficiency in MS Excel and PowerPoint.

Nice to Have

• Master's degree in a quantitative field (e.g., statistics, economics, mathematics, business administration, marketing).
• 5+ years of experience with media and marketing measurement, analytics, and reporting within an advertising agency or consulting.
• Experience with online advertising targeting and measurement systems (ad servers, DSPs, DMPs).
• Knowledge of advertising technology including third-party ad-serving, tag management solutions, and programmatic ad buying platforms.
• Ability to work through ambiguity and drive clarity of direction.
• Experience with project management platforms like Jira.
• Experience with A/B and multivariate test design and statistical concepts.
• Experience in developing and presenting strategic, action-oriented recommendations to executive audiences.
• Relationship management experience with internal stakeholders such as Marketing, Product, and Engineering.

Qualifications

• Bachelor's degree in a relevant quantitative field.
• 3+ years of relevant experience.