Anthropologie Digital Marketing Manager

About the Role

Key Responsibilities

• Serve as a trusted advisor to leadership, providing expert recommendations on programmatic strategy including investment decisions, audience targeting, technology innovation, and channel strategy.
• Synthesize complex performance data into clear, actionable insights for senior leadership, highlighting channel impact on divisional and total business performance.
• Monitor channel, agency, and in-house performance against KPIs such as ROAS, CPA, and CPM, and hold regular check-ins to review optimizations and results.
• Continuously identify and implement innovative programmatic tactics, leveraging emerging platform features and industry best practices to drive competitive advantage.
• Translate high-level business priorities into actionable programmatic initiatives, ensuring alignment across brand and divisional strategies.
• Build strategy for and manage programs across the funnel, balancing multiple KPIs to drive awareness and return on investment.
• Develop projections and investment recommendations for tactic allocation and weekly/monthly spend pacing to meet channel goals.
• Evaluate and challenge agency and platform recommendations, ensuring flawless execution of campaigns.
• Implement innovative tactics across display, video, audio, and emerging formats, reviewing and approving media plans, audience strategies, and creative assets.
• Ensure accurate tracking and reporting through proper implementation of pixels, tags, and analytics integrations.
• Audit campaign structures and settings for adherence to best practices and compliance.
• Contribute to team projects, champion a culture of testing and learning, and design experiments to inform future strategies.
• Manage a programmatic specialist and collaborate with cross-channel teams to foster growth and skills development.
• Work closely with Ad Tech partners to develop and implement automation and optimization solutions.

Requirements

• 5-7 years' experience in programmatic media, with emphasis on display, video, and emerging formats.
• Expertise in DSP platforms such as DV360 and The Trade Desk, and familiarity with ad tech tools.
• Experience collaborating with internal and external teams to develop strategies within budget and timelines.
• Strong analytical skills with experience presenting insights aligned with business goals.
• High project management skills and medium to high familiarity with web analytics and attribution modeling.
• Passion for search and staying updated on advertising formats, Search AI landscape, and related technologies.
• Ability to analyze complex data and provide clear, straightforward recommendations.
• Collaborative attitude with a growth mindset and problem-solving approach.

Nice to Have

• Agency and/or consulting experience.
• Experience with advanced automation and optimization solutions in ad tech.
• Experience in developing strategies that meet specific business goals within budget constraints.

Qualifications

• Educational background is not explicitly specified, but extensive experience in programmatic media is required.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid time off (PTO).
• Generous employee discounts.
• Retirement savings options.
• Additional benefits as detailed at www.urbn.com/work-with-us/benefits.