Anthropologie Digital Marketing Specialist

Urban Outfitters

Philadelphia, PA

Full Time

Mid Level

9 days ago

Job Description

About the Role

Anthropologie is hiring a Digital Marketing Specialist who will lead the strategic execution of display media programs across Anthropologie, Anthropologie Home, and Weddings. This role is responsible for driving profitable revenue growth, customer retention, and new customer acquisition through data-informed media strategies. Acting as a key liaison between internal cross-functional teams and external agency partners, the Specialist will ensure campaigns are aligned with brand priorities and business goals. This individual will own performance reporting and analysis, translating insights into actionable optimizations and strategic recommendations. Success in this role requires a blend of analytical rigor, creative thinking, and strong communication skills, along with a proactive approach to innovation and continuous improvement.

Key Responsibilities

Own end-to-end programmatic display campaign strategy, implementation, and optimization across platforms (including CTV, display, and video).
Develop and execute audience segmentation strategies to support acquisition, retention, and brand initiatives.
Collaborate with media agencies and internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments.
Monitor and optimize campaigns to achieve key performance indicators (KPIs) including ROAS, traffic growth, and customer acquisition.
Identify and implement A/B tests across creative, audience, and bidding strategies to improve performance.
Recommend budget reallocations based on performance trends and business needs.
Conduct deep-dive analyses to uncover insights on audience behavior, targeting effectiveness, and creative performance.
Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams.
Lead creative briefing and feedback loops based on performance data, brand priorities, and seasonal initiatives.
Evaluate vendor performance, tools, and processes to ensure alignment with quality standards and business goals.
Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy.

Requirements

3-4 years of experience executing or developing paid display marketing strategies and tactics (display, online video, connected TV, etc.).
Proven ability to translate data into actionable insights and strategic recommendations.
Data, technical focused person with web analytics experience.
Proficient in excel.
Experience in programmatic advertising and DSPs a plus.
Excellent communication and project management skills.

Nice to Have

Retail experience is a plus.

Qualifications

Experience in paid display marketing strategies and tactics.
Web analytics experience.

Benefits & Perks

Medical, dental, vision, PTO, generous employee discounts, retirement savings and much more.

Working at Urban Outfitters

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. The company fosters a safe, fair, and respectful work environment and offers anti-harassment training to managers and employees.

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