Area Marketing Director

About the Role

Key Responsibilities

• Understand the competition within the respective area and develop go-to-market strategies in partnership with Corporate Growth/Marketing teams to increase local market share.
• Leverage data to develop marketing strategies, including understanding connect and disconnect trends to inform acquisition, base, and retention efforts.
• Develop hyper-local campaigns to position Optimum effectively within communities served.
• Support the Area VP GM with forecasting and diagnosing consumer growth trends within the region.
• Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
• Partner with key cross-functional teams to achieve business performance goals such as market share growth, sales, and customer experience metrics.
• Relay local insights to corporate teams and execute local marketing strategies and tactics.
• Ensure all marketing activities align with brand standards and local touchpoints.
• Oversee the marketing budget and measure the success and return on marketing tactics.

Requirements

• Bachelor's degree in marketing, communications, advertising, or equivalent experience.
• -5 to 7 years of marketing/advertising agency experience.
• Telecommunications or media/entertainment industry experience is strongly preferred.
• Demonstrated success in driving business performance through marketing strategies.
• Strong business acumen, analytical skills, and relationship-building abilities.
• Ability to communicate effectively and partner cross-functionally to achieve goals.
• Excellent verbal and written communication skills.
• Ability to navigate a highly matrixed organization and perform under pressure.

Nice to Have

• Experience in the telecommunications or media/entertainment industry.

Qualifications

• Bachelor's degree in marketing, communications, advertising, or equivalent experience.