Area Marketing Director

Altice USA

Greenville, NC

Full Time

Director

17 days ago

Job Description

About the Role

As the Area Marketing Director at Optimum, you will be responsible for understanding market dynamics and developing marketing strategies to drive regional growth. You will serve as the marketing lead for one of five Optimum areas, reporting to the Area VP General Manager, and will work closely with cross-functional teams to ensure regional success. The role involves building local campaigns, fostering community relationships, and supporting business performance through strategic marketing initiatives in a fast-paced connectivity company committed to innovation and community engagement.

Key Responsibilities

Responsible for understanding the competition within respective area/region/market and developing go-to-market strategies in partnership with Corporate Growth/Marketing teams to drive local market share growth
Leverage data to develop marketing strategies, such as understanding connects and disconnect trends by market to develop acquisition, base, and retention strategies
Develop hyper-local campaigns to effectively position Optimum in the communities served
Support the Area VP GM with forecasting and diagnosing consumer growth trends within the area/regions/markets
Develop and strengthen community and customer relationships through sponsorships, customer events, etc.
Partner closely with key cross-functional partners to achieve business performance goals (market share growth, financial, sales, and fulfillment metrics, and customer and employee experience performance)
Partner closely with shared services and corporate teams to relay local insights to drive macro strategies and own the local execution of marketing strategies and tactics
Ensure alignment with brand standards across all marketing tactics and local touchpoints
Oversee budget for marketing activities and measure success and return on tactics

Requirements

Bachelor's degree in marketing, communications, advertising, or equivalent experience
5 - 7 years of marketing/advertising agency experience
Demonstrated success in driving business performance through marketing strategies
Strong business acumen, analytical ability, and relationship-building skills (both internally and externally)
Ability to communicate and partner cross-functionally to achieve common goals
Excellent verbal and written communication skills
Ability to excel in a highly pressured environment
Experience in telecommunications or media/entertainment industry strongly preferred

Nice to Have

Experience in telecommunications or other media/entertainment industry

Qualifications

Bachelor's degree in marketing, communications, advertising, or equivalent experience

Benefits & Perks

Not explicitly specified in the description

Working at Altice USA

Optimum's culture is built on four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. The company emphasizes responsibility, open and honest communication, collaboration, innovation, continuous learning, and delivering top-quality products and services. These values foster an environment of trust, positivity, and community engagement.

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