Vice President, Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive marketing strategy for Mailgun, aimed at scaling product-led growth (PLG) revenue and supporting mid-market to enterprise sales objectives.
• Drive Mailgun's brand positioning, messaging, and voice to resonate with different customer segments, ensuring alignment across all marketing initiatives.
• Identify growth opportunities and industry trends to guide decision-making and refine marketing plans in collaboration with Sinch's central and regional teams.
• Partner closely with the central marketing operations team to leverage shared resources, best practices, and tools, ensuring consistency and efficiency in marketing execution across regions.
• Build and optimize self-service acquisition funnels to drive signups, trials, and conversions directly through digital channels.
• Develop and oversee lifecycle marketing campaigns, targeting different stages of the customer journey to increase engagement, reduce churn, and maximize LTV.
• Collaborate directly with the product leader to ensure product updates, features, and customer feedback are integrated into marketing strategies that drive in-product engagement and feature adoption.
• Design and execute content strategies, SEO, and digital advertising efforts focused on self-service acquisition and user retention.
• Lead integrated marketing campaigns to generate high-quality leads for mid-market and enterprise segments, with measurable ROI.
• Partner closely with regional field marketing teams responsible for executing account-based marketing (ABM) programs to generate enterprise-level opportunities, providing strategic guidance, support, and resources to amplify local impact.
• Collaborate with sales and regional field marketing teams to align on ABM targets, develop lead-scoring models, and establish MQL-to-SQL handoff processes.
• Develop thought leadership content, events, and webinars to engage enterprise decision-makers, enhancing the effectiveness of ABM efforts by regional teams.
• Lead and mentor a high-performing marketing team, building specialized functions (e.g., growth/digital, performance, content, lifecycle) to support business goals.
• Foster close alignment with the product leader to ensure cohesive strategies, enabling a seamless product-to-market fit that addresses evolving customer needs and behaviors.
• Partner with central marketing operations and regional field marketing teams to streamline processes, share insights, and ensure unified execution across all customer touchpoints.
• Set clear goals, KPIs, and metrics for marketing initiatives, regularly reporting on performance, insights, and actions to senior leadership.
• Implement data-driven approaches and tools to continuously analyze the performance of campaigns, customer journeys, and funnel efficiency.
• Identify and test new channels, growth tactics, and technologies to optimize self-service acquisition and conversion rates.
• Drive a culture of experimentation within the marketing team, promoting A/B testing and iteration to refine strategies based on insights and results.

Requirements

• Proven experience in strategic marketing leadership, preferably within SaaS or technology companies.
• Strong understanding of product-led growth (PLG) strategies and demand generation techniques.
• Experience building and optimizing digital acquisition funnels, lifecycle marketing, and digital advertising campaigns.
• Ability to develop and execute account-based marketing (ABM) programs targeting mid-market and enterprise segments.
• Excellent collaboration skills to work with cross-functional teams including product, sales, and regional marketing teams.
• Data-driven mindset with experience implementing analytics tools and interpreting campaign performance metrics.
• Leadership experience in managing and mentoring high-performing marketing teams.
• Strong communication skills to articulate marketing strategies and performance insights to senior leadership.
• Experience with SEO, content marketing, and digital channels to drive self-service growth.
• Ability to identify industry trends and growth opportunities to inform strategic decision-making.

Nice to Have

• Experience working in a global or multi-regional marketing environment.
• Familiarity with SaaS products, especially in the email or communications platform space.
• Knowledge of marketing automation and CRM tools.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degrees preferred.
• Proven track record of success in senior marketing roles within SaaS or technology sectors.

Benefits & Perks

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and leadership development.
• Collaborative and innovative work environment.
• Global impact with a leading SaaS company.