Partner Marketing Senior Specialist

About the Role

Key Responsibilities

• Develop, execute, and measure partner marketing campaigns to drive and accelerate pipeline with assigned partners.
• Collaborate with Ecosystem/Partner managers to create comprehensive marketing strategies, plans, and program architecture supporting partner business priorities.
• Translate partner-specific value propositions into tailored marketing plans for various program requirements.
• Develop co-marketing Go-To-Market plans and allocate co-funds for target industries and sales initiatives.
• Work with sales leadership to gain buy-in on partner marketing plans, including execution strategies considering partner capacity and capability.
• Establish co-marketing spend and costs aligned with sales contribution ratios and revenue objectives.
• Coordinate with internal marketing teams to determine tactics, messaging, and channels to meet program objectives.
• Provide operational support to partners for leveraging digital marketing assets and subject matter experts.
• Support partner development and enablement through skills extension and acquisition plans.
• Regularly review campaign performance and make adjustments for optimization.
• Collaborate with marketing and sales peers across different geographies and engagement models.

Requirements

• Bachelor's degree or MS in Marketing, Sales, Business, Administration, or Communications preferred; equivalent work experience considered.
• 8-10 years of experience in channel partner management.
• Superior time-management and organizational skills.
• Experience in a similar role with B2B sales cycle planning within a complex software technology environment is a plus.
• Proficient knowledge of MS Project, Microsoft Excel, PowerPoint, Visio, and analytics tools.

Qualifications

• Experience in channel partner management and B2B sales cycle planning.
• Proficiency with relevant tools such as MS Project, Excel, PowerPoint, Visio, and analytics tools.

Benefits & Perks

• Compensation range between $147,000 and $173,000, including base salary and target bonus.