Senior Marketing Lead - GTM

About the Role

Key Responsibilities

• Executing against the annual Video Services Go-To-Market Calendar, including all campaigns, offers, tests, initiatives, and tactic coordination from top-of-funnel to bottom-funnel.
• Leading Go-To-Market tactical campaigns and initiatives based on DISH/Sling Marketing 3-year Strategies, Content Pillars, new product launches, and offers.
• Working cross-functionally with Marketing partners to launch campaigns, initiatives, and offers with strategies and objectives defined.
• Writing Business and/or Initiative Briefs, including background, financial analysis, launch plans, team coordination, approvals, performance reporting, and archiving.
• Maintaining toolkits and fact sheets for ongoing initiatives, including gathering results post-campaign.
• Providing feedback to creative agencies with minimal oversight from senior leadership.
• Partnering with GTM leadership on coordination of annual Marketing Offer strategy, including pricing, technology launches, co-marketing, and competitive response.
• Developing and executing marketing cross-sell campaigns across Wireless, Internet, and other cross-portfolio opportunities.
• Coordinating resources required for execution, including Business Briefs, Rules, Disclaimers, Guidelines, and Approval Processes.
• Coordinating campaign-level performance share-outs across teams, channels, and tactics, including KPIs, message tests, and offer/image testing.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or Enterprise Management.
• At least 5+ years of experience in full-funnel marketing, including brand, digital, direct response, and partner marketing.
• Ability to think strategically about customer and market information and analyze marketing data.
• Ability to influence and collaborate across various functional groups such as sales, digital, insights, analytics, brand, PMO, and finance.
• Strong interpersonal skills that promote team collaboration and trust with external and cross-functional partners.
• Results-oriented with an understanding of metrics and data, and the ability to make recommendations based on key information.
• Effective communication skills and comfort presenting to leadership.
• Ability to thrive in a fast-paced, changing environment with high multitasking capacity and tight deadlines.
• Problem-solving skills, detail-oriented, and process-driven.

Nice to Have

• Experience with campaign performance measurement and reporting.
• Familiarity with wireless, internet, or technology product marketing.
• Experience working with creative agencies and cross-functional teams.

Qualifications

• Educational background in Marketing, Communications, Business, or related fields.
• Minimum 5 years of full-funnel marketing experience.

Benefits & Perks

• Versatile health perks including flexible spending accounts and HSA.
• 401(k) Plan with company match.
• Employee Stock Purchase Plan (ESPP).
• Career development opportunities.
• Flexible time away plan.