Associate Manger/Manager, Marketing, Storehouse Voices - (Hybrid)

About the Role

Key Responsibilities

• Ideate, develop, and execute innovative and data-driven marketing plans for individual titles and series, adapting strategies based on market data, consumer trends, and performance metrics.
• Partner with the design team to create compelling assets for campaigns, including digital content, email marketing materials, social media graphics, and more.
• Effectively communicate marketing plans and strategies to in-house teams, including publishing, editorial, and sales departments, ensuring alignment and collaboration across all functions.
• Monitor industry best practices and emerging trends on social media to enhance engagement and sales, using this information to refine and optimize marketing campaigns.
• Work with Storehouse Voices' community manager on content for social media accounts and website programs, ensuring a consistent and engaging brand presence.
• Work with publishing team on positioning: galley, cover, display copy, publication dates, and publication plans.
• Support team preparations for preliminary (pre-bid) meetings with authors and agents.
• Attend pre-launch and launch meetings, review/provide feedback on Title Information sheets.
• Create and coordinate with internal and external partners on asset development for digital and print campaigns, ads, social media graphics, decks, A+ content, etc.
• Engage with key influencers and thought leaders to build brand awareness and extend the reach of Storehouse titles, in collaboration with the Publisher.
• Organize live and virtual events with key authors, collaborating with Storehouse's community and the Publisher to promote titles and foster community relationships.
• Attend weekly Storehouse Voices marketing and publicity meetings, discuss and weigh in on plans, working with the Associate Publisher on agendas, budgets, copy, press releases, placements, etc.
• Review ad performances weekly; approve extending/ending campaigns.
• Work with the Associate Publisher to review marketing budgets and title post mortems; track department expenses and marketing costs.

Requirements

• Minimum of 3 years of experience in book marketing with demonstrated presentation skills and experience working on integrated marketing campaigns; five years of experience to be considered at the Manager level.
• Strong interpersonal skills, including experience working with editorial, publicity, and sales, as well as working with authors and agents.
• Self-motivated and able to prioritize tasks effectively.
• Strong creative thinking and strategic planning abilities.
• Excellent communication, presentation, and writing skills.
• Ability to communicate effectively with colleagues and other key stakeholders, both in writing and verbally.
• Ability to multi-task and thrive in a fast-paced, deadline-driven environment.
• Results-oriented, motivated, resourceful, and able to work independently.
• Proactive and exceptionally organized, with a keen attention to detail.
• Proficiency with Microsoft Office Suite and experience designing marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.

Nice to Have

• Experience working in a hybrid work environment.
• Experience with social media management and digital content creation.
• Experience working with authors and agents in a publishing context.

Qualifications

• Educational background is not explicitly specified, but experience in book marketing is required.

Benefits & Perks

• Full-time employees are eligible for comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and generous paid time off.
• Salary for the Associate position is $66,500; for the Marketing Manager, $73,500-$77,000.
• Positions are eligible for annual profit award or bonus, subject to company results.