Associate Marketing Manager, Young Readers (Open to Remote)

Bertelsmann

New York, NY

Full Time

Mid Level

67k+

2 days ago

Job Description

About the Role

We are looking for an Associate Marketing Manager to join the Random House Children's Books Trade Marketing team to assist in the development and execution of marketing materials and campaigns across the Middle Grade and Chapter Book list. Random House Children's Books is home to bestselling and award-winning trade authors and illustrators from R. J. Palacio (Wonder) and Katherine Rundell (Impossible Creatures) to Lisa Yee and Dan Santat (creators of The Misfits series), Christopher Paul Curtis (Bud, Not Buddy), and more. Reporting to the Senior Marketing Manager, the Associate Marketing Manager will work closely with the School & Library Marketing, Audience Engagement, and Publicity teams to develop materials and execute cohesive plans to reach booksellers, young readers, and parents of young readers with the intent of creating awareness and driving sales.

Key Responsibilities

Develop and execute marketing campaigns for select frontlist and backlist Middle Grade and Chapter Book titles
Partner with the Senior Marketing Manager on category-wide Middle Grade and Chapter Book projects and initiatives
Manage marketing budgets for assigned titles, ensuring effective allocation of resources
Create, route, and track campaign assets and materials
Collaborate with design, audience engagement, school & library marketing, and publicity teams to ensure cohesive marketing plans and messaging
Represent campaigns, event strategy, and marketing opportunities in meetings with internal and external stakeholders
Use market research and analytics to monitor trends and optimize strategies and audience targeting
Provide additional support to the Senior Marketing Manager as needed

Requirements

At least 3-4 years of experience in marketing; book marketing experience preferred
Are interested in working with books for young readers (ages 5-12); experience reaching parents of young children or similar audiences is a plus
Are highly organized and able to communicate effectively and efficiently while maintaining strong attention to detail
Are self-motivated and comfortable working independently as well as collaboratively with a team
Can manage multiple projects in a fast-paced environment and stay solution-oriented
Are eager to learn and collaborate

Nice to Have

Experience reaching parents of young children or similar audiences

Qualifications

Experience in marketing, preferably in book marketing
Interest in working with young readers' books (ages 5-12)

Benefits & Perks

Full-time employees are eligible for our comprehensive benefits program
Medical/Prescription drug insurance
Dental, Vision
Health Care/Dependent Care Flexible Spending Account
Health Savings Account
Pre-Tax and Roth 401(k)
Short and Long-Term Disability Insurance
Life/AD&D Insurance
Commuter Benefits
Student Loan Repayment Program
Educational Assistance
Generous paid time off

Working at Bertelsmann

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. The company is committed to quality, excellence in execution, and innovation throughout the entire publishing process. They foster a vibrant and diverse international community of nearly 300 publishing brands and imprints, including many well-known divisions and imprints. The organization emphasizes inclusivity and equal consideration for all qualified applicants regardless of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

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