Asset & Wealth Management, Head of US Institutional Marketing, Vice President - Chicago

About the Role

Key Responsibilities

• Research, plan, develop, and implement an integrated marketing strategy for AM's institutional and insurance client segment to fuel overall business growth objectives.
• Ensure the Asset Management value proposition and messaging pillars are infused through all institutional and insurance marketing activities globally.
• Partner with AM brand marketing, institutional, and insurance business leaders to track, manage, and analyze client research to understand perceptions and identify areas for improvement.
• Develop and execute impactful lead generation and client retention campaigns leveraging digital, media, and in-person channels.
• Collaborate with event marketing teams to develop strategies and execution plans for key sponsorships and events.
• Partner with content and product marketing teams to deliver a content calendar supporting the marketing strategy, including content creation and continual improvement of marketing and sales collateral.
• Manage end-to-end reporting and measurement of marketing impact, delivering clear ROI and adjusting strategies as needed.
• Maintain strict adherence to regulatory and procedural guidelines for all marketing communications, proactively managing operational risk.
• Drive operational efficiency of the marketing team, ensuring high motivation, engagement, and scalability.
• Develop and maintain strong relationships with other marketing leaders, corporate communications, sales, investment heads, and key stakeholders across the organization.

Requirements

• 7+ years of experience in a similar role within a leading financial institution with a proven track record of measurable impacts and achievements.
• In-depth knowledge of the asset management industry, including clients, products, regulations, and competitors.
• Strong strategic thinking, commercial awareness, and business acumen.
• Effective cross-organizational collaboration skills with excellent communication, influencing, and presentation abilities.
• Ability to present investment views clearly, synthesize information, and develop compelling stories.
• Experience in integrated marketing strategy and execution, leveraging subject matter experts for effective outcomes.
• Solid digital marketing experience, including familiarity with martech, lead generation, and analytics in B2B environments.
• Ability to work under pressure at varying speeds while maintaining high standards.
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred.

Nice to Have

• MBA and/or CFA certification.

Qualifications

• Bachelor's Degree (BA/BS); MBA and/or CFA preferred.

Benefits & Perks

• Competitive salary range of $110,000 to $230,000 plus discretionary bonus.
• Valuable and comprehensive benefits and wellness offerings available to full-time employees working at least 20 hours per week.