Assistant Director, Annual Giving and Digital Engagement - University Advancement

About the Role

Key Responsibilities

• Managing a portfolio of 1,000+ constituents through personalized, one-to-one digital outreach via email, text, phone, video, and social media, meeting daily, monthly, and quarterly goals including contacts made, virtual meetings, solicitations, dollars raised, and handoffs to other teams.
• Utilizing Carnegie Mellon's Customer Relationship Management (CRM) system (Salesforce) and supporting systems to manage information, track interactions, and update records.
• Analyzing digital engagement data and utilizing social media listening tools to inform strategy and improve outreach efforts.
• Crafting compelling digital fundraising appeals and campaigns tailored to specific constituencies through one-to-one outreach, in collaboration with Advancement Communications and Marketing.
• Partnering with leadership to tailor personalized digital outreach to constituents.
• Using digital tools to track and report on engagement and fundraising outcomes, ensuring timely and personalized stewardship of donors, acknowledging gifts, and providing updates on the impact of their contributions.
• Preparing fundraising reports and communications for CMU units and management.
• Keeping current on University Advancement engagement, philanthropic opportunities, faculty, research, and student initiatives to inform conversations and solicitations.
• Networking with faculty, deans, advancement staff, and college liaisons as needed.
• Performing other duties as assigned.

Requirements

• Bachelor's degree required.
• 1-3 years of relevant experience, preferably within a university or non-profit setting.
• Knowledge of best practices in fundraising and key concepts like acquisition, retention, reacquisition, and upgrade.
• Strong communication, analytical, and problem-solving skills.
• Strong work ethic and ability to engage constituents and donors at a high velocity in a personalized manner.
• Strong multi-tasking and organizational skills.
• Ability to function effectively in a team environment.
• Experience with CRM systems, specifically Salesforce, and digital marketing tools.
• Ability to handle confidential donor information and make sound decisions regarding its use.

Nice to Have

• Experience in social listening and data analysis.
• Experience in digital campaign management and social media platforms.
• Knowledge of fundraising concepts such as donor acquisition, retention, and upgrade.
• Experience with digital engagement strategies and content creation.

Qualifications

• Bachelor's degree.
• 1-3 years of relevant experience.

Benefits & Perks

• Comprehensive medical, prescription, dental, and vision insurance.
• Generous retirement savings program with employer contributions.
• Tuition benefits.
• Paid time off and observed holidays.
• Life and accidental death and disability insurance.
• Free Pittsburgh Regional Transit bus pass.
• Access to Family Concierge Team for childcare needs.
• Fitness center access.
• Additional perks as detailed on the Benefits page.