Assistant Director of Marketing

About the Role

Key Responsibilities

• Serve as the contact from the Marketing department for select cross-functional teams overseeing various sports programs.
• Facilitate the creation and implementation of comprehensive marketing, ticket sales, social media, and public relations plans for assigned sports programs, coordinating calendars and timelines with external units.
• Act as the gameday event director and producer for assigned sports, including writing game scripts, directing in-game fan experience elements, ensuring sponsorship fulfillment, and overseeing gameday staff.
• Serve as a liaison between the sports program and community relations to enhance the team's community involvement.
• Assist in executing gameday events for home football and men's basketball games, managing interns, planning operations, and activating ticket sales initiatives.
• Support special programs and community relations events for the athletic department.
• Act as the marketing department's liaison with campus and community constituents in Evanston and Chicago.
• Adhere to all Department and University policies, NCAA, Big Ten Conference, and CSC rules and regulations.
• Perform other duties as assigned.

Requirements

• Successful completion of a 4-year college degree or equivalent combination of education and experience.
• Two or more years of experience in advertising, marketing, graphic design, content creation, or public relations.
• Previous experience working with collegiate or professional athletics organizations.
• Proven success in marketing, graphic and web design, content creation, and public relations.
• Ability to work independently and collaboratively.
• Strong organizational and time management skills.
• Professional verbal, written, and interpersonal communication skills.
• Ability to work in a fast-paced environment and handle multiple tasks.
• Ability to establish engaging relationships with a wide variety of constituents.

Nice to Have

• Knowledge of NCAA, CSC, Big Ten Conference, and Northwestern University rules and regulations.
• Experience with game production software such as ShoFlo, Click Effects, Sound Director.
• Experience with paid digital and email marketing systems like Eloqua.
• Experience directing or producing complete runs of show at sporting events.

Qualifications

• Educational background including a bachelor's degree or higher.
• Experience in marketing or related fields, especially within athletics.

Benefits & Perks

• High-quality health care plans, retirement benefits, tuition discounts, and more.
• Work-Life and Wellness programs supporting healthy lifestyles, flexible work arrangements, and childcare assistance.
• Professional growth and development resources for career advancement and continuing education.